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Building Revenue through Innovation
IdeaWorks is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product. We build brands through innovation in product, partnership and marketing. Our international client list includes travel, consumer products and service companies. Our services to clients include: Product and Brand Development, Financial Improvement, Marketing Partnership Development, Customer Service Improvement

Recent News

January 20, 2010 (PDF) US Airlines Will Generate Millions from Higher Baggage Fees Despite consumer gripes, fee hikes still bring in more revenue.

December 15, 2009 (PDF) Curiouser and Curiouser: the Wonderland of Changes Wrought by BA

October 14, 2009 (PDF) Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem

September 8, 2009 (PDF) Airlines All Over the Globe Post Big Ancillary Revenue Gains - - 2008 Activity Jumps 345% to €7.68 billion ($10.25 billion)

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1916 E. Kensington Boulevard, SHorewood, WI 53211, USA

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