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Ancillary Revenue Defined

The Latest News from IdeaWorks.

Learn What it Takes to Boost Ancillary Revenue to 30 Percent of
Passenger Revenue

First-ever Ancillary Revenue Training Camp by IdeaWorks is scheduled
for 12/13 September 2012.

March 14, 2012, Shorewood, Wisconsin – Attendees at the Ancillary Revenue Training Camp with Jay Sorensen of IdeaWorks will discover the latest trends and receive practical lessons on how to best implement a la carte strategies. Executives from global airlines, network and low cost carriers, and a small group of industry vendors will benefit from the in-depth discussion and personal attention that’s only possible in a small-group environment. Attendees will learn:

• Which ancillary revenue activities airlines should consider. For example, priority boarding is something every airline can utilize to add revenue of $2 per system passenger.
  
• About the revenue potential provided by ancillary revenue. Learn what it takes to generate ancillary revenue equal to 30 percent of passenger revenue.
  
• Better methods to deliver ancillary revenue within your organization. Did you know adding food images can boost the sale of an item by 400 percent?
  
• How GDS can provide a la carte options to corporate travelers. Airlines are already selling bags and upgraded seating through GDS . . . are you?
  
• How to mold consumer and employee perspectives and overcome objections. Squelch the naysayers through a 3-point ancillary revenue message.
  The seminar’s mountaintop setting in Shenandoah National Park will encourage learning and creativity by exercising mind and body. Participation is limited to a maximum of 20 airline representatives and 5 industry suppliers.

Click here for full details and to book space online.