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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Aeroplan
Air Transat
Air Arabia Logo
Air New Zealand Logo
AirAsia Logo
AirBaltic logo
American Airlines logo
American Express Logo
Amtrak Logo
Avianca Logo
Avios
Baymont Inn & Suites
British Airways
Cartrawler
Delta Airlines
Etihad
Finnair
Forever Resorts
Fosshotel
Hainan Airlines
Iberia
Icelandair
International Airlines Group
JSX Airlines
LAN Airlines
Lufthansa Airlines logo
Marcus Logo
ogilvy
Pegasus Airlines
SATA - The Atlantic and You
Southwest Airlines
Travelsky
Turkish Airlines
United Airlines
Virgin Australia
Virgin Atlantic
Visa Logo
VR Group
Vueling Logo
Wyndham Rewards logo

Recent Reports

2024 CarTrawler Yearbook of Ancillary Revenue – Report

September 24, 2024 | ,

The 2024 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany describes ancillary revenue activities and results for 68 airlines in 2023, revealing divergences in…

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Airport Lounges Are the Hottest Ticket – Report

May 21, 2024 | ,

This CarTrawler sponsored report describes how lounges are a “must have” amenity for millions of travelers and for millions in airline revenues. The pandemic unleashed…

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Airline Loyalty Becomes a Multi-Billion Dollar Club – Report

April 16, 2024 | ,

CarTrawler sponsored research explores the jumbo economics of loyalty programs at Air Canada, Alaska, American, Delta, JetBlue, IAG, Qantas, Southwest, and United. Co-branded credit cards…

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