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Jay Sorensen

Survey of 25 Leading Airlines Identifies Global Use of Four Strategies to Support COVID-19 Recovery – Press Release

CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines.  Airlines are recognizing the need to expand Covid-19 care beyond physical safety measures to new areas such as providing more online information and service features. Face masks and disinfected aircraft have become standard consumer expectations. The recovery phase …

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One year in, these grounded frequent fliers want back up in the air

Washington Post “We are now going on a year where many corporations have cut business travel almost completely,” said Jay Sorensen, president of IdeaWorks, an aviation industry consulting firm. “That’s never happened before. Any time you reduce travel for that length of time, it has staying power.”  International business travel is most at risk, Sorensen said, …

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Zoom vs. handshake battle to impact business air travel’s fate

Deutsche Welle A recent study by Idea Works found that only 25% of all business air trips are undertaken to support sales and secure clients. Intra-company meetings account for 20% and those commuting to work by air for another 5%.  “This category [intra-company meetings] will be a strong candidate for cost savings and in-person activity will …

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When will Covid-19 recede to a background threat?

Travelweek Canada When consumers get to the point that they can treat COVID-19 as a background threat, that’s when recovery in the airline industry will take off in earnest.  That’s how Jay Sorensen, a veteran of the airline industry and President of consulting firm IdeaWorksCompany, sees the end game for the pandemic’s negative impact on …

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Airlines Still Don’t Know When Passengers Will Return

New York Times Some experts argue that corporate travel may never fully recover, with many in-person meetings permanently replaced by video conferences and phone calls. Travel for sales meetings, conventions and trade shows is least likely to be permanently affected, IdeaWorks, an industry consulting firm, said in a December report.  But shorter trips to meet …

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A Leisure Travel Recovery Is Being Held Back By A Lack Of Standardized Testing And Foreign Entry Rules

Forbes The slow pace of development of a single global system for tracking and certifying the Covid-19 vaccination status of the world’s 7.8 billion people is delaying the beginning of a meaningful recovery of air travel demand.  Yet, even people who are tired of being cooped up by the pandemic, and who are eager to travel …

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Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes – Report

Covid-19 testing and health passports will help boost traveler confidence, but a well-vaccinated world is the most certain way to restore air travel.  The IdeaWorksCompany 17-page analysis evaluates how airlines are affected by vaccines, Covid-19 testing, and health passports and how consumer perception of everyday threats likely plays a large role in the return of travel.  …

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Consumers Will Return to the Skies in Large Numbers When the Reward of Travel is Greater Than the Risk & Hassle – Press Release

CarTrawler and IdeaWorksCompany introduce the “Transformation 2021” series of reports as a yearlong effort to guide the airline and travel industries to the light at the end of the pandemic tunnel. Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes is sponsored by global travel tech provider CarTrawler and was released today. …

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US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release

New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the market’s total value of $58.2 billion. This assessment comes against the backdrop of rare good news for the airline industry. Ancillary revenue actually increased during the depths of the pandemic …

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