Jay Sorensen

How airline fees have turned baggage into billions (18-minute audio)

Articles about IdeaWorksCompany / By

BBC World Service From extra bags to choosing a seat, airline passengers are faced with an array of extras, for a fee.  And stricter limits for luggage in particular have turned ‘compatible’ suitcases and bags into big business. From bag manufacturers, racing to design the next travel bag innovation, to the travel influencers building audiences by sharing […]

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How airline fees have turned baggage into billions (article)

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BBC World Service There was a time when checked bags, seat selection and your meals all came as standard on commercial flights. But that all changed with the rise of the budget airlines, says Jay Sorensen of US aviation consultancy IdeaWorks. It was in 2006 when UK low-cost carrier FlyBe became what is believed to

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Baggage Compliance is the #1 Problem Facing Airlines

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IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around the world is now too obvious to ignore. Some passengers follow the rules for the fares they have purchased; they pay fees to check large bags and only bring smaller

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Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines

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View from the Wing Jay Sorensen’s IdeaWorks is out with their annual study of airline frequent flyer award pricing, and he has interesting findings after making 1,200 flight searches in February 2025 for travel during between June and October. Looking at the cost of domestic roundtrip bookings with a Saturday night stay for one passenger, the

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Travel Boom Drives Sharp Increase in US Airline Reward Prices – Press Release

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American and Southwest offer lowest prices in the US Domestic Reward Report, which is the latest Pro Series Report by IdeaWorksCompany.  Inflation has worked its way through every nook and crevice of the US economy. The Consumer Price Index posted a 24% increase since the pre-pandemic period of 2019. The average reward seat increase posted

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Paid Seating Becomes Most Prevalent Offer in the Booking Paths of 25 Airlines – Press Release

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The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail.  Paid seating tops the list of a la carte items for

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Low Cost Carriers Surrender to FFP Popularity – Press Release

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Low Cost Meets Loyalty was issued today as a 15-page report to analyze the FFPs of these ten airlines: Air Arabia, AirAsia, Azul, Frontier, GOL, IndiGo, JetBlue, Pegasus, Viva Aerobus, and Vueling. Decades ago airline executives predicted “low cost” and “loyalty” were an impossible combination. But today, loyalty is now firmly embraced by LCCs.

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Airline Ancillary Revenue Skyrockets to $148.4 Billion Worldwide for 2024 – Press Release

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The CarTrawler worldwide estimate leaps nearly 26% above 2023 and nearly $39 billion above the pre-pandemic year of 2019.  CarTrawler, the leading B2B provider of car rental and mobility solutions to the global travel industry, and IdeaWorksCompany, the foremost consultant on ancillary revenue, project airline ancillary revenue will increase to $148.4 billion worldwide for 2024,

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