Jay Sorensen

US Major Airlines Receive More Than $25 Billion in Ancillary Revenue from Co-Branded Cards – Press Release

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CarTrawler sponsored research reveals US major airlines netted 32% of global ancillary revenue and nearly 68% of frequent flyer and commission-based revenue.  Following further analysis on the 2023 CarTrawler Worldwide Estimate of Ancillary Revenue, IdeaWorksCompany found that US major airlines, defined as Alaska, American, Delta, Hawaiian, Southwest, and United, achieved ancillary revenue results far above […]

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Premium Travel: The Upper Middle Class Seat Priced for the Upper Middle Class – Press Release

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Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins. The report describes the trends which support the potential for premium economy to someday deliver more

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Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class – Report

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Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report.  It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins.  The report describes the trends which support the potential for premium economy to someday deliver more

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Airlines will make a record $118 billion in extra fees this year—their websites are designed to get you to pay

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Fast Company Airlines are piling on fees for checked bags, assigned seats, and other extras. Here’s how their websites pressure fliers into paying for them. It’s not your imagination: Airlines are piling on more fees and extra charges, driving up the cost of air travel. Across the industry, revenue from what’s known as ancillary sales—fees

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Special Offers ─ Ancillary Revenue

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Low Cost and Regional Airlines Magazine ─ LARA “Three areas of innovation have caught my attention ─ lounges, super apps and booking flexibility,” says Jay Sorensen, President of IdeaWorksCompany and an expert on airline ancillary revenues.  These innovations are highlighted in IdeaWorks’ and CarTrawler’s Airline Revenue Innovations:  A Global Sample of the Coolest Products and

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Airline Ancillary Revenue Reaches Record $117.9 Billion Worldwide for 2023 – Press Release

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The CarTrawler worldwide estimate posts 7.7% increase above the previous record of $109.5 billion in the pre-pandemic year of 2019.  CarTrawler, the leading B2B provider of car rental and mobility solutions to the global travel industry, and IdeaWorksCompany, the foremost consultant on ancillary revenue, project airline ancillary revenue will increase to $117.9 billion worldwide for 2023,

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Fliers Can’t Get Enough of the ‘Upper-Middle Class’ Section of the Plane

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Wall Street Journal The new hot section on the plane isn’t at the very front.  With offerings labeled Premium Plus, Premium Select or Premium Economy, airlines are expanding these sections, which typically come with roomy seats, early boarding, free alcohol and better meals.  Airlines say they appeal to travelers with more disposable income, especially on

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Airline Ancillary Revenue Hit $69B in 2022, Beating 2019 Levels

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PhocusWire Airline ancillary revenue increased more than 50% in 2022 versus 2021 and beat pre-COVID levels.  The increase, released in the CarTrawler Yearbook of Ancillary Revenue in partnership with IdeaWorks Company, is a mark of the recovery in the airline industry with carriers reaping almost $69 billion in revenue from add-ons and loyalty programs compared to

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Report: Ancillary Airline Revenue Surpasses Pre-Pandemic Levels

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BTN – Business Travel News The airlines with the most ancillary revenue collected $68.7 billion in 2022, an increase of 51.3 percent year over year, according to a new report from airline ancillary strategy firm IdeaWorksCompany.  To produce the 2023 CarTrawler Yearbook of Ancillary Revenue, released Wednesday, the company scoured financial reports and data from

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Snacks and seat charges fatten up Ryanair revenues as it ranks in top five airlines worldwide for ‘ancillary’ sales

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Irish Independent Ryanair ranks among the top five airlines in the world in terms of the revenue it generates from ancillary revenues that include everything extra that passengers pay for, from a cup of coffee on board to seat selection, according to a new report from Dublin-based CarTrawler.  CarTrawler offers technology solutions to global travel firms

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