Jay Sorensen

August 27, 2007

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites 63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

August 27, 2007 Read More »

August 27, 2007

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites 63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

August 27, 2007 Read More »

July 31, 2007

The Great Branding Debate: Is airline branding a waste of money and do airlines really care? Have low cost carriers, along with the rest of the airline industry, tossed the idea of brand building onto the scrapheap of history? Or, has the concept of branding evolved with the growth of the low cost carrier sector?

July 31, 2007 Read More »

July 30, 2007

The Great Branding Debate: Is airline branding a waste of money and do airlines really care? 91% of airline executives in a worldwide survey say the power of an airline’s brand can attract more customers, but 56% admit funding for branding initiatives is a problem.

July 30, 2007 Read More »

July 25, 2007

Choice Privileges Visa Card from Choice Hotels Offers the Largest Payback Among Leading Budget Hotel Companies TripRewards MasterCard offers a good alternative with more hotel locations and no advance reservation restriction for hotel reward nights.

July 25, 2007 Read More »

April 4, 2007

Frequent Fliers Rank New York – Los Angeles as the Top Market for Reward Travel in the United States IdeaWorks releases report listing the top 15 market choices for standard frequent flier rewards on the mainland routes of U.S. airlines.

April 4, 2007 Read More »

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