Jay Sorensen

May 11, 2006

The Value of a Frequent Flier Mile Jumps in 2005 But Reward Availability Remains a Consumer Complaint By some measures, the value of a frequent flier mile seems to be increasing, and yet other measures suggest a troubled mileage marketplace. United Airlines introduces a new loyalty currency that bypasses the need to rely upon traditional […]

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October 24, 2005

IdeaWorks Issues Report on Frequent Guest Partnerships for the Top 15 US-Based Hotel Brands InterContinental Hotel Group’s Priority Club program eclipses Delta, Lufthansa and United with its network of 190 partner relationships. By JAY SORENSEN October 24, 2005 October 24, 2005, Shorewood, Wisconsin, USA. IdeaWorks recently completed analysis on the frequent guest programs offered by

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October 24, 2005

The IdeaWorks Report on Partnerships for the Top 15 U.S. Frequent Guest Programs Marriott Rewards and InterContinental’s Priority Club compare favorably to major frequent flier programs such as United Mileage Plus and Delta SkyMiles for total partner opportunities.

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August 22, 2005

The IdeaWorks Report on Frequent Flier Partnerships for the World’s Top 20 Low Fare Carriers This report describes activities in the following partner categories: airline alliances, hotels, rent-a-car, personal finance, communications, retailers and credit cards.

August 22, 2005 Read More »

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