April 25, 2005
Frequent Flier Reward Liability Among the Top 14 U.S. Airlines Increased to $3.87 Billion During 2004 Liability for unused reward travel jumps 10.8% ahead of 2003.
Frequent Flier Reward Liability Among the Top 14 U.S. Airlines Increased to $3.87 Billion During 2004 Liability for unused reward travel jumps 10.8% ahead of 2003.
U.S. Airline Frequent Flier Reward Liability Grew More Than $378 Million in 2004 – Industry Analysis from IdeaWorks Comparison of U.S. based carriers reveals total liability now exceeds $3.8 billion, representing a 10.8% increase over 2003.
Frequent Flier Rewards Among the Top 14 U.S. Airlines Dropped to 14.7 Million Tickets During 2004 Reward travel became a smaller component of overall passenger activity on nine of the largest U.S. airlines.
Frequent Fliers Had Their Wings Clipped During 2004 With 314,000 Fewer Reward Tickets – Industry Analysis from IdeaWorks Analysis of top U.S. airlines reveals frequent flier reward travel dropped during a period of increased capacity and record breaking load factors.
European Travelers Get the Point: Low Cost Carriers Add Frequent Flier Benefits – Industry Analysis from IdeaWorks Among Europe’s top 25 low cost carriers, Aer Lingus, Air Berlin, Air Europa, Condor, flybe, Hapag-Lloyd, LTU and Monarch offer frequent flier programs.
Frequent Flier Mileage Values for Major Airlines such as American, Continental, Delta and United Have Dropped 33% Since 1994 Airlines would be required to drop their standard 25,000 mile reward level to 17,000 miles to recover the mileage value offered in 1994.
The Fall of Frequent Flier Mileage Values in the U.S. Market – Industry Analysis from IdeaWorks Mileage buying power is weakest for the programs offered by American, Continental, Delta and United.
Ryanair, jetBlue, Air New Zealand, Virgin Blue, American and United Launch Innovative Marketing Programs during 2004 Airlines opt for innovative solutions to attract more customers, gain market share and boost revenues rather than rely only on cost cutting and fare discounting.
Troubled Airline Industry Returns to Innovative Marketing Programs during 2004 Airlines embrace innovation by adding programs to attract more customers, gain market share and boost revenues.
Points and Powder: Frequent-Skier Programs Are Far More Generous Than Airline Industry Counterparts Free skiing benefits are offered by Vail Resorts Management Company, American Skiing Company and at Squaw Valley and Northstar-at-Tahoe.