The airline industry has been tasked by the pandemic to restore confidence and consistency to the travel experience. This report describes the many methods deployed by airlines to boost traffic and revenue during the recovery. The pandemic, and the long tail of its hoped-for demise, has thrust more work into the arms of airlines. Not only does an airline represent the first step for booking a trip, it now must act as advisor for the array of restrictions associated with travel. The rest of the industry, and its recovery from the pandemic, relies upon airlines to restore consumer confidence and reestablish consistency. American, Delta, easyJet, Emirates, and IATA provide examples of how to save the airline industry.
