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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

Email report distribution is limited to those in the travel industry and members of the media.

Terms and Conditions: IdeaWorksCompany issues reports on a regular basis to subscribers free of charge. Rest assured, your email address will not be shared with other organizations. You may unsubscribe to these reports by clicking “unsubscribe” at the bottom of each message.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Recent Reports

Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release

IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to…

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2020 Datalex Big Book of Airline Data by IdeaWorksCompany

The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period.  The 77-page document, sponsored…

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2020 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany

This annual publication, sponsored by CarTrawler, provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel…

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