Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Airline Revenue Innovations: A Global Sample of the Coolest Products and Services – Report
March 21, 2023 | News & Research, Reports
IdeaWorksCompany identifies eight ideas by airlines all over the globe: AirAsia, Cathay, Delta, easyJet, Eurowings, Emirates, Jetstar, United. The desire to do something new, better,…
Booking Path Magic Converts Consumers – Report
February 21, 2023 | News & Research, Reports
IdeaWorksCompany identifies examples from easyJet, Jet2.com, Jetstar, Ryanair, Singapore, and Wizz Air which reveal responsive retailing methods at websites. Cashiers and clerks just take customer…
US & Canada Airlines Have $39 Billion of Ancillary Revenue, Including More Than $23 Billion from Co-Branded Cards – Press Release
January 24, 2023 | News & Research, Press Releases
CarTrawler sponsored research reveals US & Canada airlines grabbed 38.3% of global ancillary revenue and 66.5% of frequent flyer and commission-based revenue. The US &…