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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flyer programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flyer programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

Email report distribution is limited to those in the travel industry and members of the media.

Terms and Conditions: IdeaWorksCompany issues reports on a regular basis to subscribers free of charge. Rest assured, your email address will not be shared with other organizations. You may unsubscribe to these reports by clicking “unsubscribe” at the bottom of each message.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a…

Read More about Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped.  The…

Read More about Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

Eight Ideas We Admire to Boost Airline Revenue – Report

This report spotlights successful ancillary strategies from leading global carriers.  Airlines chasing the next revenue breakthrough need…

Read More about Eight Ideas We Admire to Boost Airline Revenue – Report
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