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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Recent Reports

May 12, 2020 – Report

May 12, 2020 | ,

Flight Plan 2020: Creating Traveler Confidence in the Time of COVID This CarTrawler-sponsored report offers recovery advice for the travel industry with examples from Emirates,…

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April 14, 2020 – Report

April 14, 2020 | ,

Flight Plan 2020: 8 Ways Travel Will Be Different a Few Months from Now CarTrawler-sponsored report focuses on post-virus consumer behavior and how airlines can…

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March 31, 2020 – Letter to the Airline Industry

March 31, 2020 | ,

My love letter to the airline industry during this time of trouble. Jay Sorensen’s letter to the global airline community:  for those at the ticket…

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