Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Airlines Assign Big Revenue Priority to Seat Selection – Report
May 23, 2023 | News & Research, Reports
IdeaWorksCompany report determines the scale of activity, how fees are implemented, and how this key ancillary revenue source can be improved for airlines and consumers. …
Global Baggage Fee Revenue Leaps to $29 Billion – Press Release
April 18, 2023 | News & Research, Press Releases, Reports
CarTrawler 2022 Global Estimate of Baggage Fee Revenue reveals 39% increase from 2021 figure of $20.9 billion. IdeaWorksCompany, the foremost consultancy on airline ancillary revenues,…
Airline Revenue Innovations: A Global Sample of the Coolest Products and Services – Report
March 21, 2023 | News & Research, Reports
IdeaWorksCompany identifies eight ideas by airlines all over the globe: AirAsia, Cathay, Delta, easyJet, Eurowings, Emirates, Jetstar, United. The desire to do something new, better,…