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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

Email report distribution is limited to those in the travel industry and members of the media.

Terms and Conditions: IdeaWorksCompany issues reports on a regular basis to subscribers free of charge. Rest assured, your email address will not be shared with other organizations. You may unsubscribe to these reports by clicking “unsubscribe” at the bottom of each message.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Recent Reports

Airlines Assign Big Revenue Priority to Seat Selection – Report

IdeaWorksCompany report determines the scale of activity, how fees are implemented, and how this key ancillary revenue source can be improved for airlines and consumers. …

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Global Baggage Fee Revenue Leaps to $29 Billion – Press Release

CarTrawler 2022 Global Estimate of Baggage Fee Revenue reveals 39% increase from 2021 figure of $20.9 billion.   IdeaWorksCompany, the foremost consultancy on airline ancillary revenues,…

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Airline Revenue Innovations: A Global Sample of the Coolest Products and Services – Report

IdeaWorksCompany identifies eight ideas by airlines all over the globe: AirAsia, Cathay, Delta, easyJet, Eurowings, Emirates, Jetstar, United.  The desire to do something new, better,…

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