Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release
January 26, 2021 | News & Research, Press Releases
New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the…
The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel – Report
December 1, 2020 | Reports
Business travel is likely to stay depressed as the airline industry begins its recovery from the pandemic. That’s the conclusion of a new report based…
Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release
November 17, 2020 | News & Research, Press Releases, Reports
IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to…