Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release
November 17, 2020 | News & Research, Press Releases, Reports
IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to…
2020 Datalex Big Book of Airline Data by IdeaWorksCompany
October 27, 2020 | News & Research, Reports
The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period. The 77-page document, sponsored…
2020 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany
September 29, 2020 | News & Research, Reports
This annual publication, sponsored by CarTrawler, provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel…