Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Airline Ancillary Revenue Nears Pre-Pandemic Level with a 56% Increase to $102.8 Billion for 2022 – Press Release
November 15, 2022 | Press Releases, Reports
The CarTrawler global estimate reveals the “double benefit” of ancillary revenue; it provides needed income for airlines and delivers overall lower costs for consumers. CarTrawler,…
2022 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany – Report
September 27, 2022 | News & Research, Reports
The 2022 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes the 2021 ancillary revenue activities and results for 75 airlines….
2022 Allianz Partners Big Book of Travel Data – Report
August 16, 2022 | Reports
Allianz Partners and IdeaWorksCompany release report filled with data from 122 airlines, 174 hotel brands, leading car rental companies and OTAs. Allianz Partners, a global…