Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class – Report
December 5, 2023 | Reports
Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a…
Airline Ancillary Revenue Reaches Record $117.9 Billion Worldwide for 2023 – Press Release
October 31, 2023 | News & Research, Press Releases, Reports
The CarTrawler worldwide estimate posts 7.7% increase above the previous record of $109.5 billion in the pre-pandemic year of 2019. CarTrawler, the leading B2B provider of…
2023 CarTrawler Yearbook of Ancillary Revenue – Report
September 27, 2023 | News & Research, Reports
The 2023 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes the 2022 ancillary revenue activities and results for 65 airlines…