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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

Email report distribution is limited to those in the travel industry and members of the media.

Terms and Conditions: IdeaWorksCompany issues reports on a regular basis to subscribers free of charge. Rest assured, your email address will not be shared with other organizations. You may unsubscribe to these reports by clicking “unsubscribe” at the bottom of each message.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Recent Reports

Survey of 25 Leading Airlines Identifies Global Use of Four Strategies to Support COVID-19 Recovery – Press Release

CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines.  Airlines are recognizing the need to expand Covid-19…

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Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes – Report

Covid-19 testing and health passports will help boost traveler confidence, but a well-vaccinated world is the most certain way to restore air travel.  The IdeaWorksCompany 17-page…

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US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release

New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the…

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