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Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flyer programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flyer programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Aeroplan
Air Transat
Air Arabia Logo
Air New Zealand Logo
AirAsia Logo
AirBaltic logo
American Express Logo
American Airlines logo
Amtrak Logo
Avianca Logo
Avios
Baymont Inn & Suites
British Airways
Cartrawler
Delta Airlines
Etihad
Finnair
Forever Resorts
Fosshotel
Hainan Airlines
Iberia
Icelandair
International Airlines Group
JSX Airlines
LAN Airlines
Lufthansa Airlines logo
Marcus Logo
ogilvy
Pegasus Airlines
SATA - The Atlantic and You
Southwest Airlines
Travelsky
Turkish Airlines
United Airlines
Virgin Australia
Virgin Atlantic
Visa Logo
VR Group
Vueling Logo
Wyndham Rewards logo

Recent Reports

Baggage Compliance is the #1 Problem Facing Airlines

April 8, 2025 | ,

IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around…

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Travel Boom Drives Sharp Increase in US Airline Reward Prices – Press Release

March 13, 2025 | ,

American and Southwest offer lowest prices in the US Domestic Reward Report, which is the latest Pro Series Report by IdeaWorksCompany.  Inflation has worked its…

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Paid Seating Becomes Most Prevalent Offer in the Booking Paths of 25 Airlines – Press Release

February 18, 2025 | ,

The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear…

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