Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Seat Assignment Fees Firmly on Airline Radars – Report
June 8, 2021 | Reports
Big global airline brands such as Air Canada, Air France, American, Cathay Pacific, Emirates, and Singapore generate ancillary revenue from advance seat assignment across their…
Consistency and Innovation Will Save the Airline Industry – Report
May 18, 2021 | Reports
The airline industry has been tasked by the pandemic to restore confidence and consistency to the travel experience. This report describes the many methods deployed…
Survey of 25 Leading Airlines Identifies Global Use of Four Strategies to Support COVID-19 Recovery – Press Release
March 16, 2021 | News & Research, Press Releases, Reports
CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines. Airlines are recognizing the need to expand Covid-19…