Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies.  We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flier programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flier programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

Email report distribution is limited to those in the travel industry and members of the media.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

Recent Reports

Airport Lounges Are the Hottest Ticket – Report

This CarTrawler sponsored report describes how lounges are a “must have” amenity for millions of travelers and for millions in airline revenues. The pandemic unleashed…

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Airline Loyalty Becomes a Multi-Billion Dollar Club – Report

CarTrawler sponsored research explores the jumbo economics of loyalty programs at Air Canada, Alaska, American, Delta, JetBlue, IAG, Qantas, Southwest, and United. Co-branded credit cards…

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Seven Young Airlines Try Their Ancillary Revenue Wings – Report

CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. …

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