News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

Survey of 25 Leading Airlines Identifies Global Use of Four Strategies to Support COVID-19 Recovery – Press Release

March 16, 2021

CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines.  Airlines are recognizing the need to expand Covid-19 care beyond physical safety measures to new areas such as providing more online information and service features. Face masks and disinfected aircraft have become standard consumer expectations. The recovery phase of the pandemic requires an expansion of these efforts.  The following describes the key recovery-supporting features identified at airline websites during March 2021:

• Travel Restriction Info Provided: Airlines are posting information on the requirements travelers must fulfill before boarding an aircraft or entering a country.
• Testing Info Provided: Travelers now face the hurdle of getting tested shortly before departure. Airlines are taking responsibility for identifying local and mail-in testing options, and negotiating discounts.
• Key Covid Protection Included with Trip Insurance: Consumers are curious about buying protection against financial losses due to Covid-19 travel uncertainties. Airlines can advise consumers how the coverage sold at their websites protects (or does not protect) from Covid-19 risks.
• Change Fees Waived for New Bookings: Consumers hope for flexibility during these uncertain times. Most airlines helpfully continue to waive change fees to encourage confidence (and ticket sales).airlin

Consumers Will Return to the Skies in Large Numbers When the Reward of Travel is Greater Than the Risk & Hassle – Press Release

February 16, 2021

CarTrawler and IdeaWorksCompany introduce the “Transformation 2021” series of reports as a yearlong effort to guide the airline and travel industries to the light at the end of the pandemic tunnel. Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes is sponsored by global travel tech provider CarTrawler and was released today. The IdeaWorksCompany 17-page analysis evaluates how airlines are affected by vaccines, Covid-19 testing, and health passports and how consumer perception of everyday threats likely plays a large role in the return of travel.

Click here to download the graphic from page 15 of the report.

US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release

January 26, 2021

New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the market’s total value of $58.2 billion. This assessment comes against the backdrop of rare good news for the airline industry. Ancillary revenue actually increased during the depths of the pandemic when measured on a per passenger basis. In a 3rd quarter 2020 survey of 20 airlines, the per passenger average was $26.91, which is a 13.1% increase above the $23.36 result for 3rd quarter 2019.

Click here to download the graphic from page one of the press release.

Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release

November 17, 2020

IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to $58.2 billion worldwide in 2020, compared to $109.5 billion in 2019.  The CarTrawler Worldwide Estimate of Ancillary Revenue represents a 47% decrease, dropping slightly below the $59.2 billion amount for 2015.  Earlier this year, CarTrawler and IdeaWorksCompany reported the ancillary revenue disclosed by 81 airlines for 2019.  These statistics were applied to a larger list of 134 airlines to provide a truly global projection of ancillary revenue activity by the world’s airlines for 2020. This marks the eleventh year IdeaWorksCompany has prepared a projection of ancillary revenue activity.

Click here to download the graphic from page one of the press release.
Click here to download the graphic from page two of the press release.

2020 Datalex Big Book of Airline Data by IdeaWorksCompany

October 27, 2020

The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period.  The 77-page document, sponsored by Datalex, is a significant undertaking with a review of nearly 300 airlines to find traffic, revenue, and membership numbers for inclusion in the report. The information is presented in multiple formats to create user-friendly access to the data.  The first part of the Big Book contains passenger traffic results for 208 airlines. The second part of the report contains revenue results for 180 airlines. The final section provides membership data disclosed by 42 frequent flyer programs.

2020 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany

September 29, 2020

This annual publication, sponsored by CarTrawler, provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 81 airlines is presented as total revenue, a percentage of airline revenue, and on a per passenger basis. The results reflect 2019 disclosed financial activity and individual airline projections are offered for 2020.

COVID-19 Survey of 25 Leading Airlines Identifies Global Use of Ten Strategies to Increase Traveler Confidence – Press Release

July 7, 2020

CarTrawler-sponsored research determines face masks required by almost all airlines, with widespread adoption of electrostatic disinfection, temperature checks, and distribution of hand sanitizer.  The world’s leading airlines are actively engaged in the process of boosting traveler confidence during the pandemic. The table (also available as a graphic) in this release displays the results of a review of 25 leading network airlines and low cost carriers grouped by global region.

Note: An earlier version of the release and graphic omitted Delta’s blocking of middle seats.

Click here to download JPG file graphic of the table in the press release.

Flight Plan 2020: Building Airline Revenue in the Recovery – Report

June 16, 2020

CarTrawler-sponsored report encourages airlines to innovate and offers a 7-point checklist for building revenue during the pandemic and period of recovery. The essential elements of baggage policies and change fees had simple beginnings, but over time the quest for more revenue has created a structure poorly equipped for the COVID-19 era. In addition, the pandemic requires new sensitivity when developing revenue-producing plans. This report describes how this can occur for airlines in the categories of change fees, baggage policies, and the overall process of boosting airline revenue.

Flight Plan 2020: Creating Traveler Confidence in the Time of COVID – Report

May 12, 2020

This CarTrawler-sponsored report offers recovery advice for the travel industry with examples from Emirates, Etihad, Hilton, Korean Air, United, and Xiamen Airlines.  This report is written to help those working at airlines and in the travel industry sort through the issue of traveler confidence and how it can be restored. Individual airlines, hotels, vacation rentals, car hire, airport transfers, and sightseeing companies are already making decisions to ensure the safety of their customers, which will also increase traveler confidence in our industry.

10 Ways Airlines Encourage Travelers to Return by Creating Confidence in the Time of COVID – Press Release

May 12, 2020

Flight Plan 2020:  Creating Traveler Confidence in the Time of COVID was released today as a free 17-page report sponsored by CarTrawler and offers recovery advice for the travel industry with examples from Emirates, Etihad, Hilton, Korean Air, United, and Xiamen Airlines. The report is written to help those working at airlines and in the travel industry sort through the issue of traveler confidence and how it can be restored. Individual airlines, hotels, vacation rentals, car hire, airport transfers, and sightseeing companies are already making decisions to ensure the safety of their customers, which will also increase traveler confidence in our industry.

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