News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

September 29, 2020 – Report

2020 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany

This annual publication, sponsored by CarTrawler, provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 81 airlines is presented as total revenue, a percentage of airline revenue, and on a per passenger basis. The results reflect 2019 disclosed financial activity and individual airline projections are offered for 2020.

July 7, 2020 – Press Release

COVID-19 Survey of 25 Leading Airlines Identifies Global Use of Ten Strategies to Increase Traveler Confidence
CarTrawler-sponsored research determines face masks required by almost all airlines, with widespread adoption of electrostatic disinfection, temperature checks, and distribution of hand sanitizer.  The world’s leading airlines are actively engaged in the process of boosting traveler confidence during the pandemic. The table (also available as a graphic) in this release displays the results of a review of 25 leading network airlines and low cost carriers grouped by global region.

Note: An earlier version of the release and graphic omitted Delta’s blocking of middle seats.

Click here to download JPG file graphic of the table in the press release.

June 16, 2020 – Report

Flight Plan 2020: Building Airline Revenue in the Recovery
CarTrawler-sponsored report encourages airlines to innovate and offers a 7-point checklist for building revenue during the pandemic and period of recovery. The essential elements of baggage policies and change fees had simple beginnings, but over time the quest for more revenue has created a structure poorly equipped for the COVID-19 era. In addition, the pandemic requires new sensitivity when developing revenue-producing plans. This report describes how this can occur for airlines in the categories of change fees, baggage policies, and the overall process of boosting airline revenue.

May 12, 2020 – Report

Flight Plan 2020: Creating Traveler Confidence in the Time of COVID
This CarTrawler-sponsored report offers recovery advice for the travel industry with examples from Emirates, Etihad, Hilton, Korean Air, United, and Xiamen Airlines.  This report is written to help those working at airlines and in the travel industry sort through the issue of traveler confidence and how it can be restored. Individual airlines, hotels, vacation rentals, car hire, airport transfers, and sightseeing companies are already making decisions to ensure the safety of their customers, which will also increase traveler confidence in our industry.

May 12, 2020 – Press Release

10 Ways Airlines Encourage Travelers to Return by Creating Confidence in the Time of COVID
Flight Plan 2020:  Creating Traveler Confidence in the Time of COVID was released today as a free 17-page report sponsored by CarTrawler and offers recovery advice for the travel industry with examples from Emirates, Etihad, Hilton, Korean Air, United, and Xiamen Airlines. The report is written to help those working at airlines and in the travel industry sort through the issue of traveler confidence and how it can be restored. Individual airlines, hotels, vacation rentals, car hire, airport transfers, and sightseeing companies are already making decisions to ensure the safety of their customers, which will also increase traveler confidence in our industry.

April 14, 2020 – Press Release

“Change Fees Will Become Even More Unpopular” is One of 8 Ways Travel Will Be Different a Few Months from Now
The pandemic will affect the airline business for years to come, but travel will return because it is an essential element of being human. There are no “opportunities” during this time of trial but we can learn from past economic challenges and global events that have tested the travel industry. This report anticipates the changes that will occur as consumers return to airlines, hotels, and car hire companies.

April 14, 2020 – Report

Flight Plan 2020: 8 Ways Travel Will Be Different a Few Months from Now
CarTrawler-sponsored report focuses on post-virus consumer behavior and how airlines can best serve a travel economy in recovery.  This report anticipates the changes that will occur as consumers return to airlines, hotels, and car hire companies.

March 31, 2020 – Letter to the Airline Industry

My love letter to the airline industry during this time of trouble.
Jay Sorensen’s letter to the global airline community:  for those at the ticket counter, at the gate, on the plane, on the ramp, in the hangar, and at corporate headquarters.

February 18, 2020 – Press Release

European Airlines Lead a la Carte Revenue Estimate at $31.5 Billion with Asian Carriers 2nd at $21.1 Billion
The birthplace of airline a la carte revenue—Europe—continues to lead the globe in annual growth for this key sales component. And the world’s fastest-growing air travel market, Asia, is not far behind.  IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading technology platform providing end to end transport solutions for online businesses, recently estimated airline a la carte revenue at $75.6 billion worldwide for 2019.  The CarTrawler Global Statistics of a la Carte Revenue adds regional details and 2015 comparisons to the figures from the earlier November 2019 release.

November 19, 2019 – Press Release

Airline Ancillary Revenue Projected to Leap to $109.5 Billion Worldwide in 2019
IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $109.5 billion worldwide in 2019, compared to $92.9 billion in 2018. The CarTrawler Worldwide Estimate of Ancillary Revenue represents an almost fivefold increase from the 2010 figure of $22.6 billion, which was the first annual ancillary revenue estimate.
Click here for CarTrawler Ancillary Revenue Estimate 2019 Graphic (JPG file)

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