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Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

2022 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany – Report

September 27, 2022

The 2022 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes the 2021 ancillary revenue activities and results for 75 airlines. The gradual waning of the pandemic during 2021 – with passenger traffic improving 27.8% above 2020 – lifted ancillary revenue results for all categories of airlines, all over the world.  The pandemic has compelled airlines to become better at generating ancillary revenue. The “High Performing LCC” category includes Frontier,, Jetstar, and Volaris. The “Other LCC” category (defined as having a rate under 16%) consists of carriers such as AirBaltic, Cebu Pacific, and FlyDubai. The “Other Carrier” category has the largest number of airlines, 32 out of the 75 in the yearbook, and includes traditional carriers such as Aeromexico, Finnair, and Kenya Airways. The US Majors are: Alaska Air Group, American, Delta, Southwest, and United.  The 2022 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany is a free-of-charge 145-page report sponsored by CarTrawler.

New Big Book of Travel Data Reveals $867 Billion in Revenue from Airlines, Hotels, Car Rental & OTAs – Press Release

August 16, 2022

Allianz Partners, a global leader in travel protection and consumer specialty insurance, and IdeaWorksCompany, the foremost consultant on ancillary revenue, have released the first edition of The Allianz Partners Big Book of Travel Data by IdeaWorksCompany.  This new publication, which expands on IdeaWorks’ former Big Book of Airline Data, provides a world of industry data for airlines, hotel groups, car rental companies, and online travel agencies, and is collated by alphabetical order, size, region, and more.  The 110-page “Big Book” is available free of charge via download at and The compilation of data allows for interesting comparisons; here is the list of revenue leaders in each category in 2021:

• $78 billion for OTAs: Group (gross bookings). China-based company operates the Ctrip, Skyscanner,, and Qunar websites.
• $39.7 billion for hotels: Marriott International (estimated room revenue).
• $29.9 billion for airlines: American Airlines (company revenue).
• $23.9 billion for car rental: Enterprise Holdings (company revenue). The company operates the Alamo, Enterprise, and National brands.


More Airlines Adopt Carry-On Fees – Press Release

May 24, 2022

From global network airlines to low cost carriers, baggage is the top a la carte revenue performer.  The latest report from IdeaWorksCompany describes innovations focusing on carry-ons, baggage check-in, and booking path displays.  Fees for carry-on bags are the latest development in the global quest for ancillary revenue.  Low cost carriers have always led the way here and this encouraged more and more traditional airlines to adopt fees.  The 20-page report includes better baggage business examples from these carriers:  Aer Lingus, AirAsia, Air France, American, Delta, EasyJet, Frontier, JetBlue, Jetstar, Qantas, Ryanair, Spirit, United, Volaris, and Volotea.

Global Baggage Fee Revenue Jumps to $20.9 Billion – Press Release

April 26, 2022

IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, leading global B2B provider of car rental and mobility solutions to the travel industry, recently estimated ancillary revenue at $65.8 billion worldwide for 2021. This CarTrawler Global Estimate of Baggage Fee Revenue identifies baggage as a $20.9 billion component and provides a summary of baggage fee policies for 20 top airlines.  Baggage fees have become more important to airlines during the course of the pandemic. This is evidenced by bag fees’ share of global airline revenue growing from 3.7% in 2019 to 4.6% for 2021. This trend applies for the wide range of optional extras that define ancillary revenue. Look for airlines to increase revenue from these activities by expanding flexible pricing and bundled fares and better retailing through online travel agents and mobile devices.

Changes to Airline Business Travel Prompt Focus On Premium Leisure as a New Post-Pandemic Opportunity – Press Release

March 29, 2022

The recovery of business travel is complex and largely unwritten. Online meeting technology continues to march ahead, company employees are still working from home, corporations are setting carbon reductions tied to business travel, and the airline industry still struggles to find firmer footing. Innovation and resilience saved airlines during the pandemic, and these same traits will allow airlines to adapt to the changes wrought by new communication technologies and carbon emission concerns. The Pandemic, Technology, and the Environment Are Changing Airline Business Travel is sponsored by global travel tech provider CarTrawler and focuses on the new category of premium leisure travel as a market offering tremendous potential to fill the business travel gaps that may persist.

6 Ways the Airline Business Has Changed; Border Closures Pose the Greatest Risk – Press Release

November 30, 2021

The pandemic has taught us that competition does exist for the air travel spending by leisure and business travelers. Airline consumers identified alternatives during the pandemic and the best of these solutions will have staying power for the future. The Airline Industry Has Changed – Convenience and Predictability Are Missing is sponsored by global travel tech provider CarTrawler and was released today. This IdeaWorksCompany 15-page report describes how the industry has changed and provides ideas on how revenue can be increased and more traffic can be captured.  Airlines will face moments during 2022 that define whether they continue to struggle or return as robust providers of service to leisure and business travelers. The magic of surviving, and even thriving, is determined by how airlines adapt to what is new and maximize what will remain the same.


Airline Ancillary Revenue Begins Recovery with a 13% Increase to $65.8 Billion for 2021 – Press Release

November 9, 2021

CarTrawler, the leading provider of online car rental distribution systems, and IdeaWorksCompany, the foremost consultant on ancillary revenue, project airline ancillary revenue will increase to $65.8 billion worldwide in 2021, compared to $58.1 billion in 2020. The CarTrawler Worldwide Estimate of Ancillary Revenue represents an increase built upon 2021 passenger traffic gains, with consumer support for a la carte services and co-branded credit cards holding steady. Earlier this year, CarTrawler and IdeaWorksCompany reported the ancillary revenue disclosed by 75 airlines for 2020. These statistics were applied to a larger list of 109 airlines to provide a truly global projection of ancillary revenue activity by the world’s airlines for 2021. This marks the 12th year IdeaWorksCompany has prepared a projection of ancillary revenue activity.

Click here to download the graphics from page one and two of the press release (free to use).

Allegiant, Spirit, Viva Aerobus, and Wizz Air Pass 50% Threshold for Ancillary Revenue in 2020 – Press Release

September 14, 2021

The 2021 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today as a 136-page report, describes the 2020 ancillary revenue activities and results for 75 airlines. The pandemic sliced passenger traffic and revenue by more than 50% last year. Yet, most of the world’s airlines survived 2020, which is an amazing accomplishment. In a year of gloom, the positive performance of ancillary revenue provided desperately needed support. An assessment of these results indicates ancillary revenue was the only financial success for airlines in 2020.  This is the first year with Wizz Air in the #1 slot, which has traditionally been held by North American carriers such as Spirit, Viva Aerobus, and Allegiant. The 55.9% result for Wizz Air also represents a yearbook record; the prior record of 47.6% was established by Viva Aerobus for the 2018 period.

Click here to download a graphic of the top 20 airlines ranked by ancillary revenue as a % of total revenue.

Asian Carriers Dominated 2020 with China Southern Bumping American Airlines from Top Slot – Press Release

August 12, 2021

The new Datalex Big Book of Airline Data by IdeaWorksCompany offers passenger traffic, airline revenue, and frequent flyer info for 188 airlines from Aegean to Zhuhai.  Dublin, Ireland & Shorewood, Wisconsin, 12 August 2021: Datalex, a market leader in digital commerce for retail travel, and IdeaWorksCompany, the foremost consultant on ancillary revenue, have released the second edition of The Datalex Big Book of Airline Data by IdeaWorksCompany. The 2021 edition provides a world of airline industry data collated by alphabetical order, size, airline type, region, and alliance.

• Asia & South Pacific airlines had the largest share of world traffic at 40.9%, which represents a distinct increase above 34.6% for 2019.
• The big 4 airlines of China (Air China Group, China Eastern Group, China Southern Group, and Hainan Airlines Group), posted a 41.4% traffic drop, which was significantly below the global weighted average of 54.9%.
• US & Canada airlines had the largest year-over-year revenue drop of 63%, which was higher than the global weighted average of 55.8%.

Click here to download a graphic of world airline traffic from the Big Book.

The 78-page “Big Book” is available free of charge via download at and

80% of Leading Network Airlines Rely on a la Carte Fees from Standard Seat Assignments – Press Release

June 8, 2021

For many airlines, revenue from seat assignment sales has moved up the income statement from a minor presence to a strong #2 spot. For some, this can be a billion-dollar result, and for every other airline it’s a multi-million-dollar business. Seat Assignment Fees Firmly on Airline Radars is sponsored by global travel tech provider CarTrawler and was released today. The IdeaWorksCompany 16-page analysis describes the methods deployed by airlines to encourage consumer acceptance and recommends four tools to maximize seat assignment revenue.

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