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Travel industry executives all over the world enjoy the reports offered free of charge by IdeaWorksCompany on topics such as ancillary revenue, loyalty marketing, and brand development. IdeaWorksCompany also publishes guides and books based upon extensive research projects that often require months to complete. These are available for sale direct from IdeaWorksCompany or are sold online for immediate download. Free reports are always available at “Current Reports” or “Report Archives” provided to the right. You are invited to browse the list below for the guides and books currently available for purchase from IdeaWorksCompany.

2020 Airline Ancillary Revenue and Loyalty Guide (issued February 2020)

All during 2019, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams. The culmination of this work is the 2020 Airline Ancillary Revenue and Loyalty Guide. The 260-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Economy Reward Availability from 2019, 2) New for 2020 – – an abbreviated version of the Worldwide Report of Business Class Reward Availability from 2019, 3) the full collection of three research papers from IdeaWorksCompany, and 4) the complete Worldwide Report of Ancillary Revenue based upon 2018 airline financial disclosures.

Worldwide Report of Economy and Business Class Reward Availability for 2019

Description of Contents:  The following 20 programs are featured in the 165-page report:

Air Canada Aeroplan – Air France/KLM Flying Blue – Alaska Group Mileage Plan – American AAdvantage – British Airways Executive Club – Cathay Pacific Asia Miles – Delta SkyMiles – Emirates Skywards – Etihad Guest – JetBlue TrueBlue – Korean Air Skypass – LATAM Airlines LATAM Pass – Lufthansa Miles & More – Qantas Group Frequent Flyer – Qatar Privilege Club – Scandinavian EuroBonus – Singapore KrisFlyer – Southwest Rapid Rewards – Turkish Miles&Smiles – United MileagePlus.  Travel dates spanned June through October 2019, with top routes for each carrier checked to assess reward seat availability.

The report includes 30 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Reward payback is presented for US and Canadian programs.  Highlights from 2018 graphs are also included to permit year over year comparison.

This report is only available for sale to airlines and card-issuing banks.  It is available for purchase by check, bank transfer or credit card.

2019 Airline Ancillary Revenue and Loyalty Guide (issued February 2019)

All during 2018, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams. The culmination of this work is the 2019 Airline Ancillary Revenue and Loyalty Guide. The 270-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2018, 2) the full collection of three research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2017 airline financial disclosures, and 4) summary of results from the 2018 Long-Haul Business Class Rewards Briefing (for American, Delta, and United airlines).

Worldwide Report of Reward Availability for 2018 (issued May 2018)

Description of Contents:  The following programs are included in the report: Air Asia Group – Air Canada – Air China – Air France/KLM – Alaska Group – American – Avianca – British Airways – Cathay Pacific – China Eastern (new for 2018) – China Southern – Delta – Emirates – GOL – JetBlue – Korean Air – LATAM – Lufthansa/SWISS/Austrian – Norwegian (new for 2018) – Qantas Group – Scandinavian – Southwest – Turkish – United – WestJet (new for 2018). Travel dates spanned June through October 2018, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Reward payback is presented for US and Canadian programs.  Highlights from 2017 graphs are also included to permit year over year comparison.  Click here to view an excerpt of the Report.

2018 Airline Ancillary Revenue and Loyalty Guide (issued February 2018)

Description of Contents:  All during 2017, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams.  The culmination of this work is the 2018 Airline Ancillary Revenue and Loyalty Guide. The 260-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2017, 2) the full collection of three research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2016 airline financial disclosures, and 4) detailed results from the 2017 Hotel Reward Payback Survey.

Worldwide Report of Reward Availability for 2017 (issued May 2017)

Summary:  IdeaWorksCompany offers the 8th annual Worldwide Report of Reward Availability. This 139-page resource is based upon 7,420 booking queries made by IdeaWorksCompany at the websites of 25 frequent flyer programs during March 2017.

Description of Contents:  The following programs are included in the report: Air Asia Group – Air Berlin – Air Canada – Air China – Air France/KLM – Alaska Group – American – Avianca – British Airways – Cathay Pacific – China Southern – Delta – Emirates – GOL – Hainan Airlines (New for 2017) – JetBlue – Korean Air – LATAM – Lufthansa/SWISS/Austrian – Qantas Group – Qatar Airways (New for 2017) – Scandinavian – Southwest – Turkish – United. Travel dates spanned June through October 2017, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices. Highlights from 2016 graphs are also included to permit year over year comparison.

2017 Airline Ancillary Revenue and Loyalty Guide (issued February 2017)

Description of Contents:  All during 2016, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams.  The culmination of this work is the 2017 Airline Ancillary Revenue and Loyalty Guide. The 272-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and  comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2016, 2) the full collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2015 airline financial disclosures, and 4) detailed results from the 2016 Switchfly Hotel Reward Payback Survey.

Worldwide Report of Reward Availability for 2016 (issued June 2016)

Summary: IdeaWorksCompany offers the 7th annual Worldwide Report of Reward Availability.  This 140-page resource is based upon 7,140 booking queries made by IdeaWorksCompany at the websites of 25 frequent flyer programs during March 2016.

Description of Contents:  The following programs are included in the report:  Air Asia Group, Air Berlin, Air Canada, Air China, Air France/KLM, Alaska Airlines, Alitalia, American, Avianca, British Airways, Cathay Pacific, China Southern, Delta, Emirates, GOL, JetBlue, Korean Air, LAN Airlines, Lufthansa/SWISS/Austrian, Qantas Group, SAS Scandinavian, Southwest, Turkish, United Airlines, and Virgin Australia.  Travel dates spanned June through October 2016, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs.  Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Highlights from 2015 graphs are also included to permit year over year comparison.

2016 Airline Ancillary Revenue and Loyalty Guide (issued March 2016)

Description of Contents:  Throughout 2015, we assessed the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The culmination of this work is the 2016 Airline Ancillary Revenue and Loyalty Guide. The 250-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2015, 2) a “best of” collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2014 airline financial disclosures, and 4) detailed results from the 2015 Switchfly Hotel Reward Payback Survey.

Airline Ancillary Revenue and Loyalty Guide for 2014 (issued January 2015)

Throughout 2014, we assessed the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The culmination of this work is the Airline Ancillary Revenue and Loyalty Guide for 2014. The 240-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2014, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2013 airline financial disclosures.

Airline Ancillary Revenue and Loyalty Guide for 2013 (issued April 2014)

The report comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2013, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2012 airline financial disclosures. Individual topics covered by the report include: examples of ancillary revenue innovation from all over the world, boosting frequent flyer program effectiveness with car, hotel, and alternative rewards, and offering a new perspective on why ancillary revenue is good for consumers.

Airline Ancillary Revenue and Loyalty Guide for 2012 (issued January 2013)

Summary:  This 239-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Description of Contents:

The report comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2012, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2011 airline financial disclosures. Individual topics covered by the report include: examples of ancillary revenue innovation from all over the world, boosting frequent flyer program effectiveness with car, hotel, and alternative rewards, and offering a new perspective on why ancillary revenue is good for consumers.

Airline Ancillary Revenue and Loyalty Guide – May 2012

Summary:  IdeaWorksCompany calls this report, “The single best resource in your quest for revenue success.”  This 180-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Description of Contents:

The report comprises three sections:  1) an abbreviated version of the Worldwide Report of Reward Availability from 2011, 2) a “best of” collection of four research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2011 airline financial disclosures.  Individual topics covered by the report include:  generating cash from frequent flyer programs, car and hotel reward options, electronic distribution and a la carte shopping, global baggage fee trends, and fees for carry-on bags.

Amadeus Guide to Ancillary Revenue by IdeaWorks – 2011

Summary: The full 64-page report examines 47 airlines that disclose revenue from a la carte features, commission-based products, frequent flyer activities, or the sale of advertising.

Two trends are obvious from the review of the financial disclosures made by airlines during the 2010 financial year.  First, airlines already engaged in ancillary revenue activities are bringing more products to market. This occurs through the introduction of new a la carte features and the inclusion of distribution methods beyond the carrier‟s website. Second, many of these airlines are becoming savvy retailers. Branding has been emphasized, pricing is more sophisticated, and an increasing number of features are presented during the booking process.  The 64-page yearbook provides the ancillary revenue details disclosed by 47 airlines.

Amadeus Guide to Ancillary Revenue by IdeaWorks – 2010

Summary:
The third edition of this 115-page guide offers a wide array of commentary, practical advice, and analysis of ancillary revenue and a la carte activity from all over the world. Whatever your type of carrier – – be it an ancillary revenue champ such as Ryanair, a major network airline such as Qantas, a low cost carrier such as Air Arabia, or a traditional airline such as LAN, there is plenty of tasty content for you in this guide. Some carriers might become better practitioners of ancillary revenue techniques and upgrade to ―champion status. Being more like Ryanair is not the objective promoted by this guide. Instead, airlines are encouraged to find the revenue balance that works best for customers, investors, and employees.

Description of Contents:

  • Selections from a Global a la Carte Menu.
  • Discovering New Worlds of Onboard Merchandising.
  • Worldwide Financial Statistics from Leading Airlines. Provides at-a-glance revenue disclosures from 47 carriers all over the globe.
  • AirAsia X Stretches a la Carte to Fit the Globe.
  • How Ryanair is Trying to Change the World.
  • Stories from the Field presents interviews from fellow practitioners of the art of ancillary revenue.

Guide for Ancillary Revenue and a la Carte Pricing – 2009

Summary:
IdeaWorksCompany has followed the success of the first-ever guide on the topic of ancillary revenue with a second edition for 2009. The 145-page Guide to Ancillary Revenue and a la Carte Pricing is the result of research, interviews and analysis conducted during 2009 on a la carte pricing, commission-based services and frequent flyer activities. The Worldwide Review of Ancillary Revenue Statistics has become a highly anticipated feature of the guide. IdeaWorksCompany analyzed financial statements from 92 airlines to develop a picture of ancillary revenue activity by carriers worldwide. Of the 92 airlines, 35 reported revenue breakdowns identifying ancillary activities. The guide includes “what-works-best” and “how-to-do-it” sections that describe how airlines can maximize ancillary revenue based upon leading carriers in Europe, North America, and Africa:

Description of Contents:

  • The a la Carte Handbook
  • Successful Airlines Will Focus on These Five Strategies
  • Building a Better Revenue Aware Airline
  • How to be Better than Ryanair
  • United and SAS Use a la Carte Pricing – You Can Too
  • Lessons Learned from Lodging
  • Tales from the Ancillary Revenue Front – Executive Interviews

Ancillary Revenue Guide – 2008

Summary:
The original 2008 Ancillary Revenue Guide is also available for sale on AirlineInformation.org. This 147-page groundbreaking publication by IdeaWorksCompany is the most comprehensive source of airline ancillary revenue information up to mid-2008.

Description of Contents:

  • The Handbook of the Ancillary Revenue Movement
  • Analysis of Worldwide Airline Activity with Latest Statistics
  • Best Practices: Ryanair, Allegiant, JetStar, Air Canada, SkyEurope, Kulula, and Delta.
  • Executive Interviews
  • Vendor Guide
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