News and Research

A defining moment for measuring ancillary revenue?
tnooz
IdeaWorks has released a summary of its latest look at airline ancillary revenues, saying that it will change its definition to include fare families.  The headline findings from 2014 come as little surprise – revenues are up, low-cost carriers are at the forefront but legacy airlines are catching up, Europe and US are the most active regions.  The report, sponsored by CarTrawler, leads with the statement that “2014 Airline Ancillary Revenue Leaps to $38.1 Billion – Up Nearly 21% in a Year” – an impressive increase, although the $38.1 billion is based on financial filings from 63 airlines, whereas last year the total came from 59 airlines.