News and Research

July 21, 2014

July 21, 2014
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Sydney Morning Herald
What’s keeping the airline industry alive
The flying business has a cute name for it: “a la carte”. That’s how the airline industry now dresses up all the extras airline passengers are hit with in its latest marketing fad.  But don’t be mistaken that the so-called ancillary revenue fad, which has been around only since the middle of the last decade, is temporary.  The crude mathematics in last week’s definitive annual report on the subject, by a US consulting firm, IdeaWorksCompany, show how desperately dependant the airline industry has become on ancillary revenue.

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