News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

September 20, 2014

September 20, 2014

Financial Post of Australia
Airlines go à la carte: Why travellers should get used to baggage fees and more ‘unbundling’
“We predict that the inclusion of free baggage as a benefit of a fare will disappear worldwide over the course of the next few years,” said Jay Sorensen, president of IdeaWorksCompany, a Wisconsin-based consulting firm that helps airlines generate more revenue through ancillary fees.  According to research by IdeaWorksCompany, global airline ancillary revenue soared nearly 1,200% between 2007 and 2013 as more carriers embraced the concept of “unbundling,” or charging separately for a variety of services.

September 10, 2014

September 10, 2014

The Australian
Selling those little extras pushes Jetstar into top 10
THE Jetstar Group has emerged among the top 10 airlines in the world when it comes to the percentage of its revenue derived from selling extras to passengers.  Jetstar made about a fifth of its revenue by selling extras, such as checked baggage, in-flight entertainment and meals, in fiscal 2013, according to a survey from US-based IdeaWorksCompany.


September 9, 2014

September 9, 2014

Airline Profits Are Up, Thanks To Everything But Airfares
“Without ancillary revenue, the airline industry would be at a loss overall,” says Jay Sorensen, president of IdeaWorks, the Shorewood, Wis.-based consulting group which tracks ancillary revenue.

July 16, 2014 – Press Release

July 16, 2014

2013 Airline Ancillary Revenue Lifts to $31.5 Billion – Up Nearly 1200% Since 2007
The annual CarTrawler survey of global airline ancillary revenue shows growth to $31.5 billion for 2013 ─ an increase of 1200 percent since the first such survey in 2007. IdeaWorksCompany researched the financial filings made by 114 airlines all over the world, 59 of which disclose ancillary revenue activity, to reveal that ancillary revenue reported by airlines reached $16 per passenger in 2013, easily surpassing global figures for profit per passenger. This press release describes highlights from this research and a top 10 list of best performing carriers in three categories.
You may download and use this JPG image:
CarTrawler Survey of Airline Ancillary Revenue GRAPHIC


May 8, 2014 – Press Release

May 8, 2014

Southwest, airberlin, Virgin Australia Still Tops For Rewards, But Delta and Turkish Airlines Make Big Leaps Upward
Value-oriented airlines dominate the results in the 5th annual Switchfly Reward Seat Availability Survey. Airberlin, Southwest, and Virgin Australia have placed within the top six slots for every edition of the reward survey since 2010. For 2014 airberlin and Southwest share first place with outstanding 100% scores; every flight queried in the survey provided reward seats at saver-style levels. The 25 carriers in the survey remained the same as 2013, except China Southern replaced AirTran as the latter continues to be absorbed by its parent Southwest Airlines.
You may download and use this JPG image:
Switchfly Reward Seat Availability Survey GRAPHIC 


October 29, 2013 – Press Release

October 29, 2013

Airline ancillary revenue projected to reach $42.6 billion worldwide in 2013
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $42.6 billion worldwide in 2013. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a massive increase of 89% from the 2010 estimate of $22.6 billion.  The CarTrawler Worldwide Estimate of Ancillary Revenue marks the fourth year IdeaWorksCompany has prepared a projection of global ancillary revenue activity, and is the first year that CarTrawler’s sponsorship of this forecast includes a series of ancillary revenue reports.

June 5, 2013 – Press Release

June 5, 2013

Reported Airline Ancillary Revenue Surged to $27.1 Billion in 2012—Up 19.6% in One Year
IdeaWorksCompany, the foremost consultancy in the area of airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, today announce the results of the CarTrawler Review of Ancillary Revenue Results for 2012.

May 9, 2013 – Press Release

May 9, 2013

Value Airlines Fill Top 7 Slots with Best Reward Seat Availability, and Among Global Airlines Singapore is Best.
IdeaWorksCompany releases results from the 4th annual Switchfly Reward Seat Availability Survey.

October 29, 2012 – Press Release

October 29, 2012

Airline ancillary revenue projected to reach $36.1 billion worldwide in 2012
The Amadeus worldwide estimate of ancillary revenue forecasts an 11.3% increase, surpassing $3.6 billion in new receipts.

July 23, 2012

July 23, 2012

Ancillary Revenue reported by airlines grew to €18.23 billion in 2011 and jumped 66% in two years
Analysis from IdeaWorksCompany, sponsored by Amadeus, reveals that United, Delta, American and Qantas are top ancillary revenue carriers for 2011 and 2010.

Scroll to Top