Boost Your Carrier’s Revenue IQ

Ancillary revenue ─ Loyalty programs ─ Product development

Illuminate and innovate with on-site Master Class Workshops and Ancillary Assessment by IdeaWorksCompany focused on the core consulting areas of ancillary revenue, loyalty programs, and product development.

Enjoy the convenience and cost savings of private, high-impact seminars hosted at your headquarters, featuring a fully customized agenda tailored to your organization’s goals.  It's seven days of activities to motivate your cross-functional teams and and guide your airline to revenue and customer service success.

The two-day workshop delivers a robust curriculum led by global airline consultant and analyst Jay Sorensen. Workshops and educational sessions are ideal for 15 or more participants from across airport passenger service, ancillary revenue, baggage operations, cabin service, commercial sales, finance, marketing, planning and strategy, pricing, product development, and revenue management.  An additional three days of activity provides perspective on airport-ancillary integration, executive-level discussions and delivery of an 8- to 10-page Ancillary Revenue Assessment upon conclusion of the on-site engagement.

Airline teams learn how to align around a shared revenue vision by developing a deeper understanding of ancillary revenue. Jay’s signature “consumer–carrier–competition” exercise engages participants in discussion, debate, and collaboration to create a practical ancillary revenue strategy.

Master Class Workshop topics include:

• The Airline CEO Guide to Merchandising
• Who’s Getting It Right in Airline Retail and Ancillary Revenue?
• Love, Loyalty, and Lots of Cash
• Kong vs. Godzilla: U.S. Banks and Airlines Fight for Traveler Loyalty
• Fly High, Land Right: Lessons for Success
• Jay Sorensen Busts 8 Airline Business Myths

More details are available by clicking here to download our 6-page summary PDF.