News and Research

April 5, 2013

June 3, 2013
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Branded fares: American Airlines and Frontier have kickstarted a revolution
On 12 December 2012 American Airlines adopted the branded fare method in a very big way — by offering it on all flights within the continental US. The carrier filed three types of fares under an umbrella brand called travel options: Choice, Choice Essential, and Choice Plus.

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