News and Research

Bob Daly Brings Decades of Loyalty Program and Reward Card Experience to IdeaWorksCompany – Press Release

October 29, 2026

Bob Daly is a well-known figure in the loyalty and co-brand world. Bob was recently Managing Director of Global Co-Brand Cards at United Airlines where he led a team of 40 professionals and had P&L responsibility for the acquisition, growth and retention of co-brand cardmembers in 15 countries. The co-brand portfolio generates billions in revenue for United. He also managed partnerships with JPMorgan Chase, Visa and Credit Saison, among others.

With three decades of experience in the travel, financial services and loyalty marketing sectors, Bob has proven to be a versatile, pragmatic and innovative leader with a consistent record of performance,” said Jay Sorensen, President. “But beyond his great skill set, Bob is a fantastic human being who brings delight to his business relationships. I am proud of my association with him.”

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