News and Research

August 18, 2008

August 18, 2008
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Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines – A Report from IdeaWorks
Frequent flier programs were launched more than 25 years ago as a tool to identify the highest revenue-producing travelers, establish regular customer communication, and enhance brand loyalty. In today’s revenue hungry environment, airline management now places a greater demand on the profit-producing power of these programs.

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