Branded Fares and Ancillary Revenue now fly high at SATA International with help from IdeaWorksCompany

“Jay Sorensen did a fantastic job for SATA.

“Managers and board members attended his workshops to learn new trends for ancillaries and customer buying concepts. We obtained a new vision about the changing needs of our customers. IdeaWorksCompany helped us learn how to empower consumers by allowing them to choose the products and services that best suit their needs as travelers. As a consequence, we were able to launch our Branded Fares product.”

Chairman, SATA Airlines

SATA International is the airline of the Azores with flights throughout this mid-Atlantic collection of islands, and service extending to North America and Europe. The airline selected IdeaWorksCompany to guide design of a strategy to meet the challenges of low fare competition from Europe, rising operating costs on long-haul flights, and consumers seeking best value.

IdeaWorksCompany provided on-site knowledge-building through its Master Class Workshops program. This was followed by a custom-designed strategic plan that identified which ancillary revenue activities would maximize revenue, add value for consumers, and be quickly deployable.

Seek your ancillary revenue bliss with guidance for my deal works company.

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