Pegasus Airlines soars with 42% more ancillary revenue

“Turkish Delight

“We worked with Jay Sorenson and IdeaWorksCompany in the areas of ancillary revenue, frequent flyer programs and international marketing opportunities, and I have observed he is one of the best experts in the industry in these areas. He uses his deep knowledge and experience to bring together customized analysis and solutions based upon the customers needs, marketplace, consumer profile, and the best practices in the world. His analysis and recommendations have always been solid and executable and therefore generate incremental revenue opportunities. Pegasus highly recommends IdeaWorksCompany.”

Vice President of Marketing, Pegasus Airlines

The results tell a compelling tale of ancillary revenue bliss is a productive relationship. IdeaWorksCompany started working with Pegasus airlines in 2010.

IdeaWorksCompany helped Pegasus boost à la cart activity in core ancillary revenue areas such as onboard café, baggage fees, and seat selection.

For its latest full year, the airline disclosed per passenger ancillary revenue jumped by 42% in the three core areas since 2009. The total ancillary revenue increase was in excess of €36 million. That’s the type of return that the lights CFOs, CEOs, and airline investors.

The advice and expertise offered by IdeaWorksCompany, when combined with the carriers entrepreneurial spirit and outstanding people, has established a firm flight path to better profits.

How IdeaWorksCompany built ancillary revenue bliss…

  • Series of on-site workshops on the topics of ancillary revenue, à la cart pricing, and loyalty marketing.
  • Extensive background research through interviews of Pegasus frontline employees, program managers, and company executives.
  • 90-page strategy document providing a ranking of opportunities, service design, revenue projections with 75 individual revenue benchmarks.
  • Ongoing support to ensure revenue-producing results.

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