News and Research

Profit From Innovation: Ancillary Revenue Examples From Around the World
Buckle up for a global tour featuring network carriers, LCCs, and companies outside the airline industry.  IdeaWorksCompany and CarTrawler offer a global a la carte buffet from 20 companies including Aer Lingus, Amazon, American Airlines, Lufthansa, and Tune Hotels  The latest IdeaWorksCompany report reviews innovations that rely upon consumer desire for more comfort, convenience, and certainty. A la carte places consumers in control of the travel process. The companies featured in this report know that when a service provides good retail value consumers will click to buy it.