News and Research

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program
Skift
“There is a component of the marketplace that is very sizable — perhaps 50 percent —that will only consider price, even with the inconvenience of a connection versus a nonstop,” said Jay Sorensen, an expert on loyalty at IdeaWorksCompany who has consulted for several airlines, including Alaska. “But frequent flyer programs have never seen designed to win everyone. They have been designed to win at the margins.”