News and Research

February 4, 2014 – Press Release

February 4, 2014
Posted in

VIP for a Fee: Eleven Airlines Now Sell Airport Services Designed for High Value Customers
At the highest level of service and status, airlines will meet and greet passengers at the curb, provide private screening, and whisk them to planeside in a sedan car on the ramp.  This level of service eludes most elite-status travelers but is now within the grasp of anyone with the swipe of a credit card.  The latest report from IdeaWorksCompany reviews how airlines all over the world now sell extra pampering to passengers for a profit.  VIP treatment, such as early boarding, bonus miles, fast track screening, and first class upgrades, has proven to produce the revenue payback eagerly desired by airline management.

Scroll to Top