News and Research

February 6, 2015

February 6, 2015

Why Smiling Flight Attendants Need to Be Part of Airlines’ Fee Strategies president Jay Sorensen says poor management of relations between airline executives and employees is a major reason behind many airlines’ struggle to get the most out of ancillary revenue initiatives.  An IdeaWorks report, “Boost Ancillary Revenue Though Empathy, Competence and Kindness,” details examples of airlines taking steps to empower employees to drive ancillary sales.

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