News and Research

July 15, 2013

July 15, 2013

Motley Fool
Alaska Airlines’ Remarkable Revenue Strategy
Alaska Airlines is a leader in ancillary revenue (add-on revenue not included in the basic price of an airline ticket). According to IdeaWorksCompany, an airline revenue consulting company, Alaska Airlines ranked 10th among global airlines in 2012 in the category of Ancillary Revenue Per Passenger.

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