News and Research

March 28, 2018

March 28, 2018

Airlines only beginning to tap into mobile growth potential
Few airlines are making the most of the bookings and ancillary potential of mobile platforms according to a report.  Initiatives by those airlines at the lead show that mobile-first strategies can work exceptionally well.  The IdeaWorks and CarTrawler report points to the rising trend of consumers preferring mobile interactions, with 3.5% more mobile phone accounts than there are people in the world.

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