News and Research

Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
Whether intentional or not, every frequent flier program creates a brand image in the minds of its members.  Some airlines take an approach that provides the bare troika of essentials:  reward tickets, partner airline tickets, and upgrade rewards.  Fortunately for consumers, more of the world’s top airlines choose a more robust retail approach by adding a global selection of hotel and car rental rewards.  Of the top 30 airlines assessed by IdeaWorksCompany, the majority provide more reward options with the likely objective being to make their programs more attractive to customers.