News and Research

March 9, 2015 – Press Release

March 8, 2015
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American, Etihad, Qantas and 20 Other Airlines Woo Members with Wild, Weird and Wonderful Rewards
From marriage proposals to magic scarves, savvy airlines intrigue customers with mileage rewards that go far beyond flying.  IdeaWorksCompany recently reviewed the frequent flier programs of 160 airlines around the world to gather examples of alternative rewards such as unique experiences, event tickets, and retail goods. Beyond the benefit of reducing reward liability, alternative rewards can encourage members to interact more frequently and deeply with the program. In addition, a thoughtful selection of rewards can create a personality for the frequent flier program and ultimately the airline. Does the program wish to be playful, luxurious, or socially aware? Through its review of programs worldwide, IdeaWorksCompany offers examples of 25 alternative rewards ranging from the extravagant to everyday comforts.

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