News and Research

November 13, 2015

November 13, 2015

Choice Profits: Airlines and Passengers Benefit from Personalization
APEX Airline Passenger Experience Magazine
Jay Sorensen, president, Product, Partnership and Marketing Practice at IdeaWorksCompany explains how the retail strategy, originated from low-cost carriers, gives passengers greater control over their experience. “The airline industry is moving from a one-price-fits-all methodology to one that can be best compared to shopping in a grocery store,” he says. À-la-carte options let consumers design a made-to-order ticket.

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