December 27, 2004
Troubled Airline Industry Returns to Innovative Marketing Programs during 2004
Airlines embrace innovation by adding programs to attract more customers, gain market share and boost revenues.
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Troubled Airline Industry Returns to Innovative Marketing Programs during 2004
Airlines embrace innovation by adding programs to attract more customers, gain market share and boost revenues.
Powder and Points – Loyalty Programs Hit the Ski Hills Industry Analysis from IdeaWorks
The ski industry embraces airline-style frequent customer programs at 11 of the 20 largest U.S. ski areas.
Airline Bankruptcy: Its Impact on Frequent Fliers, Award Tickets and Mileage
The report reviews the filings of United Airlines and US Airways to illustrate how bankruptcy affects frequent flier program members.
Hotel Loyalty Programs and No-Annual-Fee Credit Cards
Co-branded card offers from major hotel chains offer points that can be exchanged for free room nights and even airline miles.
No-Annual Fee Credit Cards in the Airline Industry
Co-branded card offers from American, Delta and United are not easily found and are not promoted alongside their fee-based credit cards.
Hotel Loyalty Programs Deliver Awards With Fewer Strings Attached
Programs offered by the 15 largest U.S-based hotel chains compare quite favorably to the frequent flyer programs of major U.S. airlines. In fact, they are overall easier to use than airline reward programs.
Delta SkyMiles Judged Best Frequent Traveler Program For Shuttle Passengers in the Northeast Corridor
IdeaWorks compares the frequent traveler programs available to Delta Shuttle, US Airways Shuttle and Amtrak Acela passengers.
Frequent Flyer Award Liabilities Estimated to Exceed $3.2 Billion for U.S. Airlines
Comparison of U.S.-based carriers also reveals more than 21% of frequent flyer miles are not expected to be redeemed by travelers.
More Than 15 Million Travelers Enjoyed Award Travel on U.S. Airlines During 2003
Comparison of U.S.-based carriers also reveals nearly 8% of passengers on an average flight traveled using frequent flyer awards.
Growing Number of Low-Fare Airlines Offering Frequent Flyer Programs
Comparison of twelve U.S.-based low-cost carriers indicates the largest five provide frequent flyer programs to their passengers.