Reports

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

July 29, 2004

July 29, 2004

Hotel Loyalty Programs Deliver Awards With Fewer Strings Attached
Programs offered by the 15 largest U.S-based hotel chains compare quite favorably to the frequent flyer programs of major U.S. airlines. In fact, they are overall easier to use than airline reward programs.

May 26, 2004

May 26, 2004

Delta SkyMiles Judged Best Frequent Traveler Program For Shuttle Passengers in the Northeast Corridor
IdeaWorks compares the frequent traveler programs available to Delta Shuttle, US Airways Shuttle and Amtrak Acela passengers.

April 5, 2004

April 5, 2004

Frequent Flyer Award Liabilities Estimated to Exceed $3.2 Billion for U.S. Airlines
Comparison of U.S.-based carriers also reveals more than 21% of frequent flyer miles are not expected to be redeemed by travelers.

March 29, 2004

March 29, 2004

More Than 15 Million Travelers Enjoyed Award Travel on U.S. Airlines During 2003
Comparison of U.S.-based carriers also reveals nearly 8% of passengers on an average flight traveled using frequent flyer awards.

March 15, 2004

March 15, 2004

Growing Number of Low-Fare Airlines Offering Frequent Flyer Programs
Comparison of twelve U.S.-based low-cost carriers indicates the largest five provide frequent flyer programs to their passengers.

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