Reports

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

December 17, 2012 – Report

December 17, 2012

Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
Car and hotel rewards are now offered by every major frequent flier program in North America and Europe with the exception of Turkish Airlines and US Airways.  Of the 30 frequent flier programs reviewed worldwide, 20 offer hotel rewards and 17 provide car rental rewards.

November 14, 2012 – Report

November 14, 2012

Profit From Innovation: Benefits of Ancillary Revenue Reach All Over the World
Ancillary revenue innovators include AirAsia, KLM, and Virgin America, and global practitioners include Disney, Norwegian Cruise Line, and Starbucks.

December 15, 2009

December 15, 2009

Curiouser and Curiouser: the Wonderland of Changes Wrought by BA
Has British Airways fallen into a rabbit hole or embarked on an adventure of change?

October 14, 2009

October 14, 2009

Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem
Innovation and accountability are key factors in addressing an issue that many consumers complain about and many airline executives prefer to ignore.

March 24, 2009

March 24, 2009

Today’s Cash-Strapped Consumers Demand More – Low Cost Long Haul Flights and Cheap Hotels in Major Cities
IdeaWorks describes why AirAsia X and easyHotel have the right product at the right time, and how airlines and hotels can thrive by deploying an a la carte pricing strategy.

December 1, 2008

December 1, 2008

More Airlines Worldwide Choosing Revenue-Based Methods to Serve and Reward Customers
IdeaWorks predicts increased reliance upon a “pay for perks” philosophy for customer services, a la carte features, and frequent flier benefits.

November 19, 2008

November 19, 2008

Keynote Presentation by Jay Sorensen at the Ancillary Revenue
Airline Conference (ARAC) in Budapest, Hungary
Worldwide Review of Ancillary Revenue Innovation. What works. What didn’t work. What happens next.

September 3, 2008

September 3, 2008

Testing Consumer Patience – Airline Executives Predict More Fees
IdeaWorks, in cooperation with Terrapinn’s upcoming World Low Cost Airlines Congress in London (www.LowCostAirlinesWorld.com), has conducted its second annual survey of airline executives on the topic of ancillary revenue and a la carte pricing.

August 18, 2008

August 18, 2008

Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines – A Report from IdeaWorks
Frequent flier programs were launched more than 25 years ago as a tool to identify the highest revenue-producing travelers, establish regular customer communication, and enhance brand loyalty. In today’s revenue hungry environment, airline management now places a greater demand on the profit-producing power of these programs.

July 14, 2008

July 14, 2008

American Airlines Borrows Ryanair Fee Tactics – An Ancillary Revenue Report from IdeaWorks
American’s recent implementation of checked baggage fees, which appear to have been accepted by passengers, will likely generate annual revenue in excess of $458 million.

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