Reports

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

February 19, 2008

February 19, 2008

Ryanair – The Godfather of Ancillary Revenue
Michael O’Leary may crystallized the concept of ancillary revenue back in 2001 when he sought to replace ticket revenue with commissions from retail activities.

August 27, 2007

August 27, 2007

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

July 31, 2007

July 31, 2007

The Great Branding Debate: Is airline branding a waste of money and do airlines really care?
Have low cost carriers, along with the rest of the airline industry, tossed the idea of brand building onto the scrapheap of history? Or, has the concept of branding evolved with the growth of the low cost carrier sector? To answer these questions, IdeaWorks, in cooperation with airline conference organizer Terrapinn, recently distributed a survey on the topic of branding to airline executives all over the globe. The survey was distributed online and attracted participation by over 140 airline managers.

July 25, 2007

July 25, 2007

AirTran A+ Rewards Members Earn Free Tickets More Quickly than Members of the Midwest Miles Frequent Flier Program
But Midwest Miles elite members enjoy greater benefits than elite flyers at AirTran.

July 25, 2007

July 25, 2007

Choice Privileges Visa Card from Choice Hotels Offers the Largest Payback Among Leading Budget Hotel Companies
TripRewards MasterCard offers a good alternative with more hotel locations and no advance reservation restriction for hotel reward nights.

April 4, 2007

April 4, 2007

Frequent Fliers Rank New York – Los Angeles as the Top Market for Reward Travel in the United States
IdeaWorks releases report listing the top 15 market choices for standard frequent flier rewards on the mainland routes of U.S. airlines.

February 28, 2007

February 28, 2007

Stormy Weather: Frequent Flier Executives Are Concerned About Reward Availability and Other Consumer Issues
In a recent survey of frequent flier program management, 66% recognize seat availability is “too limited” at the lowest reward level.

December 13, 2006

December 13, 2006

Viva Las Vegas and the King of Ancillary Revenues
Allegiant Air’s recent stock prospectus reveals it is changing the business model for US low cost carriers.

October 10, 2006

October 10, 2006

Europe’s Top 4 Low Cost Carriers Generated 470 Million Euros (US$593 Million) From Non-Ticket Sources in 2005
But U.S. frequent flier programs produced revenues estimated at 2.5 billion Euros (more than US$3 billion) and better per passenger results.

July 20, 2006

July 20, 2006

Low Cost Airlines Launch a New Batch of Frequent Flier Programs All Over the Globe
Free travel benefits are now offered by eight new entrant airlines: Eos Airlines, Germanwings, go!, Kingfisher Airlines, MAXjet Airways, Spirit Airlines, Virgin Blue Airlines, and Virgin Express.

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