News and Research

Sydney Morning Herald
Do airlines even care about their websites?
In June, the foremost US expert on ancillary revenue, IdeaWorksCompany, said in a report that ancillary revenue for 116 airlines around the world had reached $US27.1 billion in 2012 and had doubled since 2009. “Statistics help tell the ancillary revenue story and every year key numbers are getting larger,” says the president of IdeaWorksCompany, Jay Sorensen.