News and Research

September 10, 2013

September 10, 2013

Sydney Morning Herald
Do airlines even care about their websites?
In June, the foremost US expert on ancillary revenue, IdeaWorksCompany, said in a report that ancillary revenue for 116 airlines around the world had reached $US27.1 billion in 2012 and had doubled since 2009. “Statistics help tell the ancillary revenue story and every year key numbers are getting larger,” says the president of IdeaWorksCompany, Jay Sorensen.

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