News and Research

September 16, 2013

September 16, 2013

Business Standard of India
Indian airlines lag behind their western peers in ancillary revenue
These are findings of a global survey  which compiled income data of 116 airlines was compiled by IdeaWorks Company, a consulting firm which specialises in ancillary revenue improvement , brand development and customer research. Other Indian carriers were not featured in the report.  Ancillary revenue includes earning from non ticketing sources  includes sale of  food and beverages, sale of air miles,  merchandise and various forms of advertising and media.

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