Why Airline Rewards Programs Are Trying Harder to Keep You Loyal
Wall Street Journal While top-tier travelers fervently covet their status, many travelers have found that status isn’t the golden goose it used to be, says Jay Sorensen, president of IdeaWorksCompany, a Shorewood, Wis.-based consulting firm specializing in loyalty programs. Being in the lower or middle rungs of the status ladder no longer wins upgrades, since
Why Airline Rewards Programs Are Trying Harder to Keep You Loyal Read More »