Why Airline Rewards Programs Are Trying Harder to Keep You Loyal

Wall Street Journal While top-tier travelers fervently covet their status, many travelers have found that status isn’t the golden goose it used to be, says Jay Sorensen, president of IdeaWorksCompany, a Shorewood, Wis.-based consulting firm specializing in loyalty programs.  Being in the lower or middle rungs of the status ladder no longer wins upgrades, since …

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