New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when […]
This CarTrawler sponsored analysis reviews the baggage fee methods embraced by 18 carriers leading the pack. From global network airlines to low cost carriers, baggage is the top a la carte revenue performer. The latest report from IdeaWorksCompany describes innovations focusing on carry-ons, baggage check-in, and booking path displays. Fees for carry-on bags are the
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The new Datalex Big Book of Airline Data by IdeaWorksCompany offers passenger traffic, airline revenue, and frequent flyer info for 221 airlines from Aegean to Zhuhai. Datalex, a market leader in digital commerce for travel retail, and IdeaWorksCompany, the foremost consultant on ancillary revenue, released a new publication providing a world of data collated by
The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period. The 77-page document, sponsored by Datalex, is a significant undertaking with a review of nearly 300 airlines to find traffic, revenue, and membership numbers for inclusion in the report. The information is presented in
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