premium travel | IdeaWorksCompany

JetBlue Joins Race for Premium Travelers With Domestic First Class Seats

Articles about IdeaWorksCompany / By Jay Sorensen

Barron’s JetBlue unveiled details of “BlueFirst” the airline’s new domestic first-class seating. JetBlue is joining the industry’s race for premium-paying travelers, rolling out first class seating on domestic flights this fall. “All the cool kids are chasing premium travelers,” Jay Sorensen, president of IdeaWorks Company in Shorewood, Wis., whose firm specializes in airline ancillary revenue

JetBlue Joins Race for Premium Travelers With Domestic First Class Seats Read More »

First-Class Seats Drive Airline Profits. It Wasn’t Always This Way

New York Times Historically, tickets were often sold by travel agencies or websites like Expedia, where customers typically shopped on price alone. That made it difficult for airlines to persuade customers to spend more. So carriers spent years increasing direct sales. By controlling the booking process on their own websites, airlines could offer fares that