reward travel

Airlines Want a Piece of Every Purchase You Make

New York Times The airlines share little publicly about their loyalty programs, but American and Delta each received about $7 billion from frequent-flier programs last year and United about $6 billion, according to an analysis of financial filings by Jay Sorensen, who runs IdeaWorksCompany, a consulting firm that works for airlines and other aviation businesses. […]

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The Move Toward One Rewards Plan for All Your Travel

Wall Street Journal With so many points floating around, airlines have decreased their value. The average cost in points or miles for an economy flight has jumped 36% since 2019, according to an analysis of rewards pricing across six U.S. airlines from aviation consultant IdeaWorks. Only one of those – American Airlines – reduced the

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Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines

View from the Wing Jay Sorensen’s IdeaWorks is out with their annual study of airline frequent flyer award pricing, and he has interesting findings after making 1,200 flight searches in February 2025 for travel during between June and October. Looking at the cost of domestic roundtrip bookings with a Saturday night stay for one passenger, the

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Frequent-Flier Miles Are Piling Up. Fliers Won’t Benefit Like Airlines Will.

Wall Street Journal “You have travel returning, pent-up demand and an oversupply of miles,” said Jay Sorensen, president of airline consulting firm IdeaWorksCompany. “We are set for a devaluation.”  Frequent-flier programs’ job is to make fliers spend more than they otherwise would. A 2011 paper found they account for a 5% to 6% price premium. 

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