reward travel | IdeaWorksCompany

Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines

Articles about IdeaWorksCompany / By Jay Sorensen

View from the Wing Jay Sorensen’s IdeaWorks is out with their annual study of airline frequent flyer award pricing, and he has interesting findings after making 1,200 flight searches in February 2025 for travel during between June and October. Looking at the cost of domestic roundtrip bookings with a Saturday night stay for one passenger, the […]

Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines Read More »

Frequent-Flier Miles Are Piling Up. Fliers Won’t Benefit Like Airlines Will.

Wall Street Journal “You have travel returning, pent-up demand and an oversupply of miles,” said Jay Sorensen, president of airline consulting firm IdeaWorksCompany. “We are set for a devaluation.” Frequent-flier programs’ job is to make fliers spend more than they otherwise would. A 2011 paper found they account for a 5% to 6% price premium.