Crain’s Chicago Business
Traditionally, advertising hasn’t been much of a focus for airlines, says Jay Sorensen, president of IdeaWorks, a consulting from outside Milwaukee that tracks ancillary revenue. “Every once in a while, I’ll come across a carrier making a big push on this,” he says. “They tend to come and go. It’s not an easy thing. They’ve got to be really dedicated to have it work. I haven’t seen airlines do it well for a sustained period.”