airline industry

Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and […]

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United is Winning the Race for Brand-Loyal Consumers – Report

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and

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WestJet the latest airline to hike baggage fees amid sky-high jet fuel prices

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Canadian Press “How does an airline compensate itself for the losses that are occurring for the first quarter and the second quarter and maybe even the third quarter this year? Fares are not going to track the price of oil, because there is this residual loss that has to be accounted for,” said Jay Sorensen,

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First-Class Seats Drive Airline Profits. It Wasn’t Always This Way

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New York Times Historically, tickets were often sold by travel agencies or websites like Expedia, where customers typically shopped on price alone. That made it difficult for airlines to persuade customers to spend more. So carriers spent years increasing direct sales. By controlling the booking process on their own websites, airlines could offer fares that

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A Field Guide to the Best of Airline a la Carte – Report

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IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard

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How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release

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IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen.  Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer

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Free hand luggage for everyone – but who’s going to pay for it?

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Handelsblatt Jay Sorensen, CEO of IdeaworksCompany, raises another point: “Low-cost carriers set the price floor. If they raise their prices, traditional airlines will be pleased and raise their prices as well.” The EU Parliament’s consumer-friendly initiative could therefore lead to higher prices for all passengers, which could also reduce demand for air travel. Increased hand

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8 Airline Myths Holding the Industry Back – Press Release

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New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust.  IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline

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Jay Sorensen Busts 8 Airline Business Myths – Report

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IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,

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