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Atlanta Journal Constitution
Delta, other airlines push a la carte model
“A la carte pricing is here to stay because airlines have found that it’s easier to add a fee or to raise a fee than it is to raise a fare,” airline consultant Jay Sorensen said. Because consumers can compare fares in a single glance on a travel website, “it’s very difficult for an airline to go out of alignment to try to raise a fare.”
MSNBC
What next? More airline fees possible in 2011
The strategy of offering fliers low fares and then charging for anything extra has worked well for airlines. The global airline industry is poised to earn as much as $22 billion from a la carte fees and other ancillary sources in 2010, according to Jay Sorensen, president of IdeaWorks, a company that tracks consumer trends.
Chicago Tribune
Baggage fees send airline revenue soaring
The sky appears to be the limit when it comes to the revenue airlines reap from passenger fees.