News and Research

Vueling Airlines Is 2014 Champ for Revenue Innovation and Marketing Leadership
IdeaWorksCompany begins a new year-end tradition by identifying the airlines that have shown the greatest prowess in the areas of ancillary revenue, a la carte pricing, and loyalty marketing. Throughout 2014, we assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The top 5 revenue innovators named by IdeaWorksCompany also include Delta Air Lines, Wizz Air, Ryanair, and Jeju Air.