News and Research

December 26, 2014

December 26, 2014

Delta Leads Big 3 Airlines, Moves Jan.1 to Price-Based Frequent Flier Awards
In a field “where there’s a lot of motivation to keep things the way they are, give kudos to Delta because awarding miles on the basis of distance flown is a horribly imprecise way for an airline to motivate people to spend more and to align the finances of the frequent flier program with the finances of the airline,” said Jay Sorensen, president of IdeaWorks.


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