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July 30, 2013

July 30, 2013
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Skift Travel IQ
How United’s Loyalty Program Lets the Mileage Rich Get Richer
Not all rewards miles are created equally — not even within a single frequent flyer program.  That’s one of the conclusions that can be drawn from the latest IdeaWorksCompany study of frequent flyer programs.  The company focused on United MileagePlus, what it says is the largest loyalty program in the world, and made 170 queries on United.com to gauge fare values tied to economy, business, and first-class reward travel.

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