Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

September 20, 2010

September 20, 2010

Alternative Rewards Help Airlines Cope With Boom in Miles and Plunge in Trips
The 110-page ezRez Guide to Loyalty Marketing by IdeaWorks unveils the secrets of frequent flier program activity worldwide.

July 21, 2010

July 21, 2010

Airlines Worldwide Fly High on Ancillary Services — 2009 Revenues Jump 43 percent to €11 billion ($13.5 billion)
Analysis from IdeaWorks, supported by Amadeus, shows United, American, Delta, Qantas, and Ryanair are top ancillary revenue earners for 2009

May 3, 2010

May 3, 2010

Miles to Smiles or Sold Out – First Ever Global Survey Finds Disparity in Airline Reward Seat Availability
ezRez Software and the IdeaWorks Company introduce the annual guide for understanding and maximizing loyalty marketing.

January 20, 2010

January 20, 2010

US Airlines Will Generate Millions from Higher Baggage Fees
Despite consumer gripes, fee hikes still bring in more revenue.

December 15, 2009

December 15, 2009

Has British Airways Fallen into a Rabbit Hole or Embarked on an Adventure of Change?
IdeaWorks reviews the wonderland of changes wrought by BA and Willie Walsh.

October 14, 2009

October 14, 2009

Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem
Innovation and accountability are key factors in addressing an issue that many consumers complain about and many airline executives prefer to ignore.

March 24, 2009

March 24, 2009

Today’s Cash-Strapped Consumers Demand More – Low Cost Long Haul Flights and Cheap Hotels in Major Cities
IdeaWorks describes why AirAsia X and easyHotel have the right product at the right time, and how airlines and hotels can thrive by deploying an a la carte pricing strategy.

March 12, 2009

March 12, 2009

The IdeaWorks Transatlantic Reward Report 2009 is now available
Iberia Offers Best Transatlantic Online Reward Availability – – American Airlines is Best Among US-Based Carriers. IdeaWorks’s extensive research reveals some airlines offer consumers virtually no online availability for US -Europe reward travel.

January 27, 2009

January 27, 2009

IdeaWorks Adds Ancillary Revenue, Loyalty Marketing, and Airline Product Development Consulting Expertise
Michael Smith based in Scotland and Andrea Spiegel – formerly Vice President of Sales & Marketing of JetBlue – join IdeaWorks as consulting affiliates.

Scroll to Top