Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

February 16, 2005

Frequent Flier Mileage Values for Major Airlines such as American, Continental, Delta and United Have Dropped 33% Since 1994
Airlines would be required to drop their standard 25,000 mile reward level to 17,000 miles to recover the mileage value offered in 1994.

December 27, 2004

Ryanair, jetBlue, Air New Zealand, Virgin Blue, American and United Launch Innovative Marketing Programs during 2004
Airlines opt for innovative solutions to attract more customers, gain market share and boost revenues rather than rely only on cost cutting and fare discounting.

December 3, 2004

Points and Powder: Frequent-Skier Programs Are Far More Generous Than Airline Industry Counterparts
Free skiing benefits are offered by Vail Resorts Management Company, American Skiing Company and at Squaw Valley and Northstar-at-Tahoe.

September 21, 2004

Frequent Fliers May Experience Turbulence During Bankruptcy
United Airlines and US Airways award travel liabilities may create the setting for a perfect storm that leaves millions of travelers stranded.

September 8, 2004

Six Hotel Loyalty Programs Now Offer No-Annual-Fee Credit Cards
Co-branded card offers from major hotel chains offer points that can be exchanged for free room nights and even airline miles.

August 25, 2004

Five U.S. Airlines Now Offer No-Annual-Fee Mileage Credit Card
The ever-competitive airline industry is finally acknowledging the pressures of the credit card marketplace with American, Delta and United now offering no-annual-fee cards to meet the growing demands of fee-adverse consumers.

April 9, 2004

Robert Bahlman to Join IdeaWorks as Managing Director and Consultant
Current CFO for Midwest Airlines will lead new Financial Consulting Practice as of May 1, 2004.

March 1, 2004

IdeaWorks adds Editorial and Creative Consulting Services
Eric Lucas and Melinda Caughill join the IdeaWorks Company effective March 8, 2004.

October 28, 2003

IdeaWorks Announces Client Relationships in Travel and Consumer Products Sectors
Alterra Coffee Roasters, DB Air, Ltd., Europe Express and are clients.

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