Press Releases

Has British Airways Fallen into a Rabbit Hole or Embarked on an Adventure of Change?
IdeaWorks reviews the wonderland of changes wrought by BA and Willie Walsh.

Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem
Innovation and accountability are key factors in addressing an issue that many consumers complain about and many airline executives prefer to ignore.

Airlines All Over the Globe Post Big Ancillary Revenue Gains – – 2008 Activity Jumps 345% to €7.68 billion ($10.25 billion)
IdeaWorks releases the 2009 Guide to Ancillary Revenue and a la Carte Pricing.

Today’s Cash-Strapped Consumers Demand More – Low Cost Long Haul Flights and Cheap Hotels in Major Cities
IdeaWorks describes why AirAsia X and easyHotel have the right product at the right time, and how airlines and hotels can thrive by deploying an a la carte pricing strategy.

The IdeaWorks Transatlantic Reward Report 2009 is now available
Iberia Offers Best Transatlantic Online Reward Availability – – American Airlines is Best Among US-Based Carriers. IdeaWorks’s extensive research reveals some airlines offer consumers virtually no online availability for US -Europe reward travel.

IdeaWorks Adds Ancillary Revenue, Loyalty Marketing, and Airline Product Development Consulting Expertise
Michael Smith based in Scotland and Andrea Spiegel – formerly Vice President of Sales & Marketing of JetBlue – join IdeaWorks as consulting affiliates.

Airlines Will Introduce More A La Carte Fees and Other Revenue-Based Methods to Serve and Reward Customers
69% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

Testing Consumer Patience – Airline Executives Predict More Fees
69% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines
Card issuers, such as American Express, Bank of America, Citi, Chase, and US Bank, are attracted by annual charge volumes estimated to be in excess of $337 billion.

IdeaWorks Helps Airlines Find a Bottom Line Boost With Ancillary Revenue
The US-based consulting firm is a global leader in the ancillary revenue movement with its
147-page guide, industry reports, speaking engagements, and new consulting services.