February 19, 2008
How Ryanair Achieves Ancillary Revenue Zen in a World Where Airline Profits Might Become Zero
IdeaWorks offers an excerpt from its recently released 147-page Ancillary Revenue Guide.
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December 18, 2007
Airlines All Over the Globe Seek Ancillary Revenue Nirvana – – A Guide to this $2.45 Billion Business
132-page manual is filled with lessons from a la carte pricing leaders Ryanair, Air Canada, SkyEurope, Delta, Jetstar, and Spirit Airlines.
August 27, 2007
Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.
July 30, 2007
The Great Branding Debate: Is airline branding a waste of money and do airlines really care?
91% of airline executives in a worldwide survey say the power of an airline’s brand can attract more customers, but 56% admit funding for branding initiatives is a problem.
July 25, 2007
IdeaWorks Reports: Rating Budget Hotel Credit Cards, and Comparing AirTran and Midwest on Reward Payback
IdeaWorks rates the Choices Privileges Visa card as offering the largest payback, and AirTran A+ Rewards as the fastest way to a free reward ticket.
April 4, 2007
New York – Los Angeles is the Top Market for Frequent Flier Reward Travel in the United States
IdeaWorks releases report listing the top 15 market choices for standard frequent flier rewards on the mainland routes of U.S. airlines.
February 28, 2007
Stormy Weather: Frequent Flier Executives Are Concerned About Reward Availability and Other Consumer Issues
In a recent survey of frequent flier program management, 66% recognize seat availability is “too limited” at the lowest reward level.
December 13, 2006
Allegiant Air Declares its Ancillary Revenue Manifesto
Allegiant Air’s recent stock prospectus reveals it is changing the business model for US low cost carriers.
October 10, 2006
Europe’s Top 4 Low Cost Carriers Generated 470 Million Euros (US$593 Million) From Non-Ticket Sources in 2005
But U.S. frequent flier programs produced revenues estimated at 2.5 billion Euros
(more than US$3 billion) and better per passenger results.
July 20, 2006
Eight Low Cost Airlines Launch New Frequent Flier Programs All Over the Globe
Free travel benefits are now offered by eight new entrant airlines: Eos Airlines, Germanwings, go!, Kingfisher Airlines, MAXjet Airways, Spirit Airlines, Virgin Blue Airlines, and Virgin Express.
