Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

December 1, 2008

December 1, 2008

Airlines Will Introduce More A La Carte Fees and Other Revenue-Based Methods to Serve and Reward Customers
69% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

September 3, 2008

September 3, 2008

Testing Consumer Patience – Airline Executives Predict More Fees
69% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

August 18, 2008

August 18, 2008

Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines
Card issuers, such as American Express, Bank of America, Citi, Chase, and US Bank, are attracted by annual charge volumes estimated to be in excess of $337 billion.

July 24, 2008

July 24, 2008

IdeaWorks Helps Airlines Find a Bottom Line Boost With Ancillary Revenue
The US-based consulting firm is a global leader in the ancillary revenue movement with its
147-page guide, industry reports, speaking engagements, and new consulting services.

July 14, 2008

July 14, 2008

American Airlines Borrows Ryanair Fee Tactics – – Consumers Should Expect More To Come
American’s recent implementation of checked baggage fees, which appear to have been accepted by passengers, will likely generate annual revenue in excess of $458 million.

May 29, 2008

May 29, 2008

Believe It Or Not – Frequent Flier Seats are Truly Available – New Research by IdeaWorks
Even during the peak travel season of summer, reward seats for a family of 4 were available in top markets more than 46% of the time.

February 19, 2008

February 19, 2008

How Ryanair Achieves Ancillary Revenue Zen in a World Where Airline Profits Might Become Zero
IdeaWorks offers an excerpt from its recently released 147-page Ancillary Revenue Guide.

December 18, 2007

December 18, 2007

Airlines All Over the Globe Seek Ancillary Revenue Nirvana – – A Guide to this $2.45 Billion Business
132-page manual is filled with lessons from a la carte pricing leaders Ryanair, Air Canada, SkyEurope, Delta, Jetstar, and Spirit Airlines.

August 27, 2007

August 27, 2007

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

July 30, 2007

July 30, 2007

The Great Branding Debate: Is airline branding a waste of money and do airlines really care?
91% of airline executives in a worldwide survey say the power of an airline’s brand can attract more customers, but 56% admit funding for branding initiatives is a problem.

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