Listed below are the most recent posts to the website. Click on any item title or button to access our latest reports, press releases, and news items. Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.
Testing Consumer Patience – Airline Executives Predict More Fees
69% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.
Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines
Card issuers, such as American Express, Bank of America, Citi, Chase, and US Bank, are attracted by annual charge volumes estimated to be in excess of $337 billion.
IdeaWorks Helps Airlines Find a Bottom Line Boost With Ancillary Revenue
The US-based consulting firm is a global leader in the ancillary revenue movement with its
147-page guide, industry reports, speaking engagements, and new consulting services.
American Airlines Borrows Ryanair Fee Tactics – – Consumers Should Expect More To Come
American’s recent implementation of checked baggage fees, which appear to have been accepted by passengers, will likely generate annual revenue in excess of $458 million.
Believe It Or Not – Frequent Flier Seats are Truly Available – New Research by IdeaWorks
Even during the peak travel season of summer, reward seats for a family of 4 were available in top markets more than 46% of the time.
How Ryanair Achieves Ancillary Revenue Zen in a World Where Airline Profits Might Become Zero
IdeaWorks offers an excerpt from its recently released 147-page Ancillary Revenue Guide.
Airlines All Over the Globe Seek Ancillary Revenue Nirvana – – A Guide to this $2.45 Billion Business
132-page manual is filled with lessons from a la carte pricing leaders Ryanair, Air Canada, SkyEurope, Delta, Jetstar, and Spirit Airlines.
Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.
The Great Branding Debate: Is airline branding a waste of money and do airlines really care?
91% of airline executives in a worldwide survey say the power of an airline’s brand can attract more customers, but 56% admit funding for branding initiatives is a problem.
IdeaWorks Reports: Rating Budget Hotel Credit Cards, and Comparing AirTran and Midwest on Reward Payback
IdeaWorks rates the Choices Privileges Visa card as offering the largest payback, and AirTran A+ Rewards as the fastest way to a free reward ticket.