Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

July 14, 2008

July 14, 2008

American Airlines Borrows Ryanair Fee Tactics – – Consumers Should Expect More To Come
American’s recent implementation of checked baggage fees, which appear to have been accepted by passengers, will likely generate annual revenue in excess of $458 million.

May 29, 2008

May 29, 2008

Believe It Or Not – Frequent Flier Seats are Truly Available – New Research by IdeaWorks
Even during the peak travel season of summer, reward seats for a family of 4 were available in top markets more than 46% of the time.

February 19, 2008

February 19, 2008

How Ryanair Achieves Ancillary Revenue Zen in a World Where Airline Profits Might Become Zero
IdeaWorks offers an excerpt from its recently released 147-page Ancillary Revenue Guide.

December 18, 2007

December 18, 2007

Airlines All Over the Globe Seek Ancillary Revenue Nirvana – – A Guide to this $2.45 Billion Business
132-page manual is filled with lessons from a la carte pricing leaders Ryanair, Air Canada, SkyEurope, Delta, Jetstar, and Spirit Airlines.

August 27, 2007

August 27, 2007

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.

July 30, 2007

July 30, 2007

The Great Branding Debate: Is airline branding a waste of money and do airlines really care?
91% of airline executives in a worldwide survey say the power of an airline’s brand can attract more customers, but 56% admit funding for branding initiatives is a problem.

July 25, 2007

July 25, 2007

IdeaWorks Reports: Rating Budget Hotel Credit Cards, and Comparing AirTran and Midwest on Reward Payback
IdeaWorks rates the Choices Privileges Visa card as offering the largest payback, and AirTran A+ Rewards as the fastest way to a free reward ticket.

April 4, 2007

April 4, 2007

New York – Los Angeles is the Top Market for Frequent Flier Reward Travel in the United States
IdeaWorks releases report listing the top 15 market choices for standard frequent flier rewards on the mainland routes of U.S. airlines.

February 28, 2007

February 28, 2007

Stormy Weather: Frequent Flier Executives Are Concerned About Reward Availability and Other Consumer Issues
In a recent survey of frequent flier program management, 66% recognize seat availability is “too limited” at the lowest reward level.

December 13, 2006

December 13, 2006

Allegiant Air Declares its Ancillary Revenue Manifesto
Allegiant Air’s recent stock prospectus reveals it is changing the business model for US low cost carriers.

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