Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

April 3, 2013 – Press Release

Choice and Creativity: Carriers Build Ancillary Revenue by Empowering a Consumer’s Right to Choose
Air New Zealand, Air Canada, and Wizz Air use three contrasting retail methods that can boost revenue more than 20%

February 18, 2012 – Press Release

Card-Carrying Generosity: American Express, Barclays, Chase, Citibank and Southwest Are Most Rewarding
IdeaWorksCompany reviewed the credit cards offered by the five largest US airlines, such as American and United, and compared these to the independent travel reward cards offered by banks such as Chase and Citi.

December 17, 2012 – Press Release

Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
Redemption expansion helps carriers discharge burgeoning loyalty program liabilities.


November 14, 2012 – Press Release

Profit From Innovation: Benefits of Ancillary Revenue Reach All Over the World
New report identifies innovators such as Disney, Norwegian Cruise Line, and Starbucks, along with AirAsia, KLM, and Virgin America.

October 29, 2012 – Press Release

Airline ancillary revenue projected to reach $36.1 billion worldwide in 2012
The Amadeus worldwide estimate of ancillary revenue forecasts an 11.3% increase, surpassing $3.6 billion in new receipts.

July 23, 2012

Ancillary Revenue reported by airlines grew to €18.23 billion in 2011 and jumped 66% in two years
Analysis from IdeaWorksCompany, sponsored by Amadeus, reveals that United, Delta, American and Qantas are top ancillary revenue carriers for 2011 and 2010.

June 7, 2012

It’s a Constant Challenge to Keep Corporate Travelers from the Candy Store of a la Carte Goodies
Travel managers admit to Congress that a survey of member companies reveals 58% are unable to track the total amount travelers spend on a la carte fees.

May 17, 2012

Value Airlines Offer Best Reward Seat Availability, British and United Improve Most Among Majors
IdeaWorks Company releases results from the 3rd annual Switchfly Reward Seat Availability Survey.

April 30, 2012

Shocking News: A la Carte Pricing is Good for Consumers
The ultimate compliment for the consumer acknowledges their right to choose.

April 3, 2012

Airlines Woo Members with Wild, Wierd and Wonderful Rewards
IdeaWorks reviews the frequent flier programs associated with 150+ airlines to find the most unique rewards that go far beyond flying.

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